Hershey India Pvt. Ltd., a subsidiary of The Hershey Company has launched Hershey’s Choco Delights – a milk chocolate bar with crunchies. 

Hershey’s Choco Delights launch strengthens Hershey’s chocolate portfolio in India and marks the company’s foray into the Value Molded Chocolate Sub-Segment, one of the largest within the chocolates category in India.
 
Hershey’s Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.
 
Luigi Mirri, General Manager, Hershey India and APAC stated, "HESHEY’S Choco Delights stands out distinctly with its combination of melt-in-mouth chocolates and crunchies that delivers Hershey’s classic ‘chocolatey’ experience at an accessible price point. It is a testament to our commitment to strengthen our chocolate portfolio in India and innovate in our pursuit of engaging a diverse consumer base. With this launch we aim to become a significant player in the prominent chocolate segment, catering to key consumption occasions for chocolate enthusiasts.” 
The brand is expanding its presence in the chocolate segment in the country, after the successful launch of HERSHEY’S KISSES, HERSHEY’S Exotic Dark, HERSHEY’S Bars and HERSHEY’S Choco Tubes.
 
Delivering Hershey’s classic experience at an affordable price point, this new addition will significantly expand Hershey’s audience in the confectionery market, specifically targeting the metro markets which encompass 1 million plus towns.
 
Hershey’s Choco Delights is available across retail stores in top cities at INR 10/-.


Hershey's forays into value molded chocolate sub-segment with new offering

Hershey’s Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.

Havas Media Network India elevates Uday Mohan and R. Venkatasubramanian as chief operating officers

Reliance Retail brings ASOS own brands to India

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Sports brand PUMA India is the official kit sponsor of leading sports body Athletics Federation of India (AFI), ushering in a new era of high performance for the country’s athletes. In a historic multi-year deal, PUMA will now supply high quality performance kits and travel gear to every single athlete under AFI and representing India in track & field, jumps, throws, cross country running and marathons at both domestic and international tournaments.


PUMA will equip over 400 athletes with competitive edge, ensuring that every milli-second is maximised to its fullest advantage.


As a global sports brand, PUMA is invested in 17 federations such as Jamaica Athletics Administrative Association, Cuban Athletics Federation, Brazilian Athletics Confederation, Athletics New Zealand and Portuguese Athletics Federation, to name a few. PUMA’s partnership with AFI is set to intensify the sports brand’s commitment to amplify sports culture in India and serve as a catalyst for the development, growth and success of the country’s accomplished and next generation of athletes.


Arne Freundt, chief executive officer, PUMA SE, said, “More than 75 years ago, PUMA’s founder Rudolf Dassler had the vision to develop products for athletes that would give them the speed, the agility and the nimbleness of a puma. We are excited that we can now bring this spirit to the Athletics Federation of India. India is one of the most dynamic markets and we hope that by achieving success with the Athletics Federation of India, we can together inspire the next generation of athletes.”


Karthik Balagopalan, managing director, PUMA India said, “At PUMA, we strongly believe in serving the athletes and helping them realise their full potential with our world class leading products. We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe. Together with Athletics Federation of India, we will accelerate this transformative journey in Indian athletics.”


“Our association with PUMA represents a significant milestone for India’s athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country’s sporting community. We are confident that this partnership will propel Indian athletics to new heights on the global stage,” said Adille Sumariwalla, President, Athletics Federation of India.


With this, several international icons such as Neeraj Chopra (javelin throw), Kishore Kumar Jena (javelin throw), Parul Chaudhary (steeplechase), Murali Sreeshankar (long jump), Jyothi Yarraji (hurdle), Priyanka Goswami (race walk) and Jeswin Aldrin (long jump) will be seen sporting PUMA’s gear across sporting events. Kitting under this partnership does not include Olympics, Asian Games and Commonwealth Games.


Commenting on the partnership, javelin throw champion Neeraj Chopra said, “As an athlete training for 12 years, I know the importance of high-quality gear for high-level practice. With Athletics Federation of India teaming up with global sports brand PUMA, Indian athletes across all levels will now have access to training gear of international excellence, assisting us to express our best in our game now. This partnership signals the bright future of Indian sport.”


Kishore Kumar Jena, Asian Games silver medalist, added, “PUMA and Athletics Federation of India teaming up to invest in athletes is a big milestone for the Indian sporting scene. I am extremely excited to see how this partnership will transform our game at tournaments worldwide and help us turn our dreams into reality.”


Subha Venkatesan, 4x400 m relay runner and Paris 2024 qualified, commented, “I am extremely happy to see the collective commitment of Athletics Federation of India and PUMA towards nurturing the next generation of sporting talent and fostering a culture of success in the country. I am confident that this partnership will bring out the best in me and help me achieve my goals this year.”


The association between PUMA and AFI is facilitated by IOS Sports & Entertainment. In response to the partnership Neerav Tomar, MD, IOS Sports & Entertainment, highlighted the significance of this collaboration, ”This partnership marks a significant moment for Indian athletes. By facilitating this deal between AFI and PUMA, we are not only equipping our athletes with top-notch gear but also highlighting our collective commitment to nurturing sporting talent and fostering a culture of success. Together, we are laying the foundation for a brighter future for Indian sports.”


Over the years, PUMA has forged partnerships with diverse sporting teams, encompassing global and Indian football giants such as Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, as well as IPL teams, Royal Challengers Bengaluru and Delhi Capitals. The brand also boasts a star-studded line-up of brand ambassadors featuring batting icon Virat Kohli, champion sprinter Usain Bolt, football star Neymar Jr, celebrated boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.


Read More: <a href="https://www.storyboard18.com/quantum-brief/puma-denies-the-demise-the-of-its-partnership-with-virat-kohli-22251.htm">Puma claims relationship with Virat Kohli Is long-standing </a>

PUMA joins forces with Athletics Federation of India as official kit partner

Acer Group, a global leader in IT and technology solutions, announced its entrance into the consumer electronics market with the launch of Acerpure brand in India at a launch event in Bengaluru. 


The launch event saw the presence of Andrew Hou, president of Pan-Asia Pacific Operations at Acer Group; Harish Kohli, president and managing director of Acer India, Sudhir Goel, chief business officer, Acer India; Stanley Kao, president, Acerpure Inc.; Vasudeva. G, director, Acerpure India, and Sunil Vachani co-founder and executive chairman from Dixon Technologies.

 

At the launch event, Acerpure unveiled its flagship product, Acerpure TV, featuring state-of-the-art technology and a viewing experience. Launched in four sizes 32, 43, 55, and 65 inch, Acerpure TVs boast enhanced contrast, deeper blacks, and dazzling brightness, stated the company.

 
Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic vacuum cleaners, Hair Dryer, and Hair Styler. Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, air conditioners, washing machines, and more.

 

Another highlight of the event is an announcement on a Make-In-India partnership between Acerpure and Dixon Technologies, the leading Indian electronics manufacturer, wherein Dixon will undertake the manufacturing of Acerpure products in its facilities starting with state-of-the-art TVs. Leveraging local manufacturing capabilities, this collaboration is not only set to empower local talent but also catalyze technological innovation and foster job creation.

 

Andrew Hou, president of Pan-Asia Pacific Operations at Acer Group said, "We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure's growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.”

 

Harish Kohli, president and managing director of Acer India, expressed his enthusiasm about the launch, "As we embark on this transformative journey with Acerpure's debut in India, we are exhilarated by the opportunity to contribute to the nation's burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future."

 

Sunil Vachani, co-founder and executive chairman of Dixon Technologies, expressed, “Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India's self-sufficiency and global competitiveness in the electronics sector. Aligned with the 'Make in India' initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence."


Read More: <a href="https://www.storyboard18.com/brand-makers/deloitte-generation-ai-is-creating-sustainable-workloads-and-increasing-productivity-31741.htm">Deloitte: Generation AI is creating sustainable workloads and increasing productivity</a>

Acer Group launches Acerpure; marks its entry into consumer electronics category

HDFC Sky, the investment platform has launched a campaign for the financial empowerment of Women investors. The theme of the campaign is “GRWM- Getting Ready with Me, for the World”. An interactive web series will take place that will ensure the sharing of tips, advice, and stories to make the investment journey of Women investors smooth and successful.

As part of the campaign, HDFC Sky will be hosting an interactive web series with prominent Women leaders. The topics that will be covered are,

1. Baby Steps to Financial Security: Your Maternity Financial Wellness Guide 
2. Her Portfolio, Her Power: Women and Wealth Creation in Stocks
3. Financial Independence: Women Taking Charge of Their Finances
4. Financial Resilience: Building a Strong Foundation for Single Mothers
5. She Invests: Unlocking Opportunities in the Stock Market for Women
6. Homemakers to Investors: Become a Financially Savvy Woman

Women's participation in the organized workforce is below 30 percent currently, with the rising Literacy rate more and more women will participate in the work, eventually bringing it to par with their male counterparts. The need of the hour is 'Financial Literacy' for all Women to enable them to invest responsibly. Most household budgets are handled by women alone. As per AMFI data, the share of women in industry assets has expanded from 15% in March 2017 to nearly 21% as of December 2023.

Dhiraj Relli, MD & CEO, HDFC Securities, said, At HDFC securities, we strive to make investing simple and easy to understand. In the past decade, we have witnessed a rise in women investors in equities. Women participating in equities and financial investment at large is important to deepen the Indian markets.”

He further added, “The idea behind the initiative is to share investment tips for women investors, to help them invest responsibly and thereby create long-term wealth. Despite all the education and advancement, we still see Women leaving all investment decisions to their male counterparts. The drive will help them address these issues and empower them to act on their own as they do in other fields of life. These interactive webinars will help with insights on investments and planning for different stages of life from Women industry leaders.”
 
Sandeep Bhardwaj, Chief Operating Officer, HDFC securities, “Indian women investors have become a force to reckon with. This segment must have awareness and financial literacy to make informed decisions. The initiative is undertaken to help them with ⁠insights from women industry leaders on investments and planning for different stages of life.”

The initiative will help them understand the endless opportunities financial investments have, and how to unlock them and become a financially Savvy investor.


HDFC Sky launches campaign for financial empowerment of women investors

Deloitte released the India findings of its Generative AI in Asia Pacific report: Young employees lead as employers play catch-up today, highlighting India’s exceptional response to Generative AI (GenAI), with 93 percent of students and 83 percent of employees actively engaging with the technology. 


Around 11,900 individuals in Asia Pacific were surveyed,- and the report positions India as a frontrunner among 13 countries for GenAI use and adoption.


According to the survey, the robust adoption of GenAI has been driven by tech-savvy, young employees, known as “Generation AI,” who are driving GenAI adoption, presenting new challenges and opportunities for employers as they adapt to these changes. As per the report, “Generation AI” is leading the way in saving work hours, creating new skill development opportunities, creating more sustainable workloads and increasing productivity.


The dynamic business impact of GenAI adoption, coupled with a projected 182 percent increase in daily usage over the next five years, reflects a dynamic trajectory towards deeper integration. Such optimism is echoed in the belief of 75 percent of Indians regarding GenAI’s potential to elevate Asia Pacific’s role in the global economy, with 83 percent expressing confidence in its ability to enhance social outcomes.
 

Commenting on the report, Chris Lewin, Deloitte Asia Pacific’s AI & Data Capability Leader, said, “One of the most exciting aspects of working with GenAI is that across the globe, it is happening to everything, everywhere, all at once. What we have experienced in the last 12 months is that the challenges faced by our clients in Indonesia or India are almost immediately relevant to teams in Italy and Ireland. One key lesson is that the rapid adoption of AI will not directly eliminate jobs, but the impact will be felt by businesses that fail to adapt. Their employees, and in particular, talent new to the workforce, will be drawn to rival businesses offering AI applications that can redraw the future of modern work.”


Anjani Kumar, partner, consulting, Deloitte India, added, “GenAI has revolutionised the approach and future of work. Unlocking newer possibilities can help us do things faster, better and in a more creative way leading to more meaningful experiences for talent. To fully use this transformative technology, it is crucial to address implementation challenges and deepen our understanding of its capabilities. Despite its clear benefits, obstacles such as implementation complexities, risk aversion and knowledge gaps impede widespread adoption.”


“Leaders should use these technologies not only for efficiency gains but also to fundamentally reshape business models and processes. Overcoming implementation hurdles requires proactive engagement and a comprehensive understanding of AI’s capabilities among stakeholders” he added.


GenAI holds enormous potential to reshape our work and innovation landscape. With its promise of improved efficiency, enhanced quality and amplified creativity, businesses and universities stand to unlock unprecedented growth opportunities. Notably, 86 percent of Indian users report faster task completion, 85 percent note improved output quality and 83 percent emphasize enhanced ideation capabilities.


A big bang, short fuse scenario


Deloitte Access Economics mapped 18 industries in terms of the extent of GenAI’s impact—the “bang”—and how soon those industries will be affected—the length of the “fuse.” It is estimated that USD5 trillion of economic activity within industries will face a big bang, short fuse scenario.


Finance, ICT and media, professional services and education are the four industries affected, which account for an average of one-fifth of the economies of each market in Asia Pacific. This share is expected to increase as some markets shift towards service industries such as professional services, finance and ICT that face higher impact. These industries are also where over 40 percent of students who are using GenAI to start their careers, further accelerating the pace of transformation.


Three key actions for businesses to adopt

 
The rise of GenAI means that business leaders and employees need to think strategically and act proactively to respond to the rapidly changing environment. Based on the analysis of the report’s findings, businesses should take the following high-impact actions:

 

1. Develop and implement a GenAI strategy that brings your employees on the journey.

2. Empower employees to own their AI journey.

3. Develop data infrastructure iteratively as needed to embrace GenAI.


Read More: <a href="https://www.storyboard18.com/how-it-works/average-ceo-compensation-stands-at-rs-13-8-crore-a-year-deloitte-report-28573.htm">Average CEO compensation stands at Rs 13.8 crore a year: Deloitte Report</a>

Deloitte: Generation AI is creating sustainable workloads and increasing productivity

Asian Paints, India's paint and décor company known presents ‘Reflections of Kerala’—a beautiful light installation. Created in collaboration with XXL Collective from the St+art India family, this artistic piece honours Kerala’s vibrant culture. The installation is inspired by the special-edition ‘Inspired By Kerala’ packaging of Apex Ultima Protek, Asian Paints’ ultra-durable luxury exterior paint. Standing tall at 12 feet, the installation has been set up at Lulu Mall, Kochi.


The luxury exterior paint has been widely accepted in Kerala homes because of its protective qualities and durability, especially in extreme weather conditions, stated the company. 


Its packaging pays tribute to Kerala, capturing its rich culture, traditions and art forms. ‘Reflections of Kerala’ installation continues this tribute. 


The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.


The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala. 


Read More: <a href="https://www.storyboard18.com/brand-marketing/asian-paints-gets-virat-kohli-as-brand-ambassador-for-neo-bharat-latex-paint-28052.htm">Asian Paints gets Virat Kohli as brand ambassador for Neo Bharat Latex Paint </a>

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

Reliance Retail, and ASOS, the UK’s online fashion retailer have entered into a long-term licensing agreement. Under this, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in the country and will introduce ASOS’s curated portfolio of fashion-led own brand labels to the market through a multi-channel presence for and a diverse array of retail formats— including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.


In the past, Reliance Retail has partnered with Jimmy Choo, Burberry, Michael Kors, Armani Exchange, and Coach.


The agreement is ASOS’ first country-wide exclusive retail partnership. Commenting on the partnership, Isha Ambani, director, Reliance Retail Ventures, said, “This reaffirms our status as India's premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”


José Antonio Ramos, chief executive officer, ASOS, said, “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”


Reliance Retail and other subsidiaries and affiliates, operate an integrated omni-channel network of over 18,836 stores and digital commerce platforms across grocery, consumer electronics, fashion & lifestyle and pharma consumption baskets. 


For its part, ASOS is a destination for fashion-loving twenty-somethings around the world. Through its app and mobile/desktop web experience, available in nine languages and over 200 markets, it offers a curated edit of thousands of products sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels.


Read More: <a href="https://www.storyboard18.com/how-it-works/why-mukesh-ambani-is-betting-on-reliance-retail-to-spearhead-rils-future-growth-12726.htm">Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth</a>

Leading consumer health and hygiene company, Reckitt has appointed Kanika Kalra as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia. In this role, Kalra will lead marketing strategies for Reckitt’s portfolio of health and nutrition brands across India and other South Asian markets.

Kalra brings with her over 20 years of experience in driving consumer, consumer technology and marketing practices ranging from a myriad of sectors, including personal care, beauty, food and beverage, fashion, and E-Commerce among others.

Before joining Reckitt India, Kalra was associated with McKinsey & Company as Partner and worked extensively across the firm’s Consumer, Consumer Technology and Marketing practices. She was also the Managing Partner of McKinsey’s Mumbai office from 2020-2023 where she spearheaded the building of the firm’s new Mumbai office. Kalra led the diversity and inclusion initiatives for McKinsey India.

Gaurav Jain, Executive Vice President, Reckitt – South Asia, said, “At Reckitt, we are consistently working towards building a healthier world and we look forward to working with Kanika in her new role to help take this vision forward. As the Indian consumer is ever evolving, Kanika’s proven ability and expertise will further help us lead our strategic marketing in a direction that meaningfully connects and resonates with our consumer base across markets.”

Kalra added "Reckitt’s impressive growth as a leading health, hygiene and nutrition company is inspiring. I am excited about working with our portfolio of iconic brands and creating new experiences that address the deepest needs of our consumers, at a time when we are all resetting the way we think about our health and that of our family and community.”

Prior to McKinsey, Kalra has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer. She holds a bachelor’s degree of Arts in Mathematics from Lady Shri Ram College of Commerce, New Delhi, and a PGDM in Marketing from Indian Institute of Management, Lucknow.



Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment, stated the agency.

"Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Aditya Babbar, vice president, MX Business, Samsung India.

The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring, highlighted the company.


<iframe width="560" height="315" src="https://www.youtube.com/embed/_HY07hDv0EM?si=cxhzjwXonoFwDZKa" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>


The film also highlights wide-ranging capabilities of Galaxy Watch6 series including navigating through urban landscapes, facilitating digital transactions and streaming content. 


"The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick," said Vikash Chemjong, chief creative officer at Cheil India. 


Read More: <a href="https://www.storyboard18.com/advertising/samsung-takes-a-jab-at-apple-capitalizes-on-controversial-ipad-pro-ad-31698.htm">Samsung takes a jab at Apple; capitalizes on controversial iPad Pro ad</a>

Cheil India Launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

Smartphones help us with everyday tasks like online banking, storing sensitive information, taking photos of our friends and families and quickly paying for stuff. While our phones make our lives easier, they also contain a lot of valuable information which makes these devices a target for people who might want to get their hands on our data.

To help keep your device and your data safe before, during and after a theft attempt, Google is introducing a new suite of advanced theft protection features. These features will be rolling out through Google Play services updates later this year to the billions of devices running Android 10+, with some features available in Android 15.

Improved device and data protection to deter theft before it happens

Google is working to strengthen your device's security against theft with new and improved protection features that will make thieves think twice about trying.

Factory reset upgrade prevents a reset by a thief.

For some criminals, the goal is to quickly reset your stolen device and resell it. Google is making it more difficult to do that with an upgrade to Android’s factory reset protection. With this upgrade, if a thief forces a reset of the stolen device, they’re not able to set it up again without knowing your device or Google account credentials. This renders a stolen device unsellable, reducing incentives for phone theft.

Private space hides your sensitive apps. 

Some thieves just want the device, but many aim to extract valuable data and transfer funds from your phone that can be worth much more than your hardware. Private space is a new feature that lets you create a separate area in your phone that you can hide and lock with a separate PIN, giving you additional security for apps that might contain sensitive data, like health or financial information.

More steps for changing sensitive device settings to protect your data. 

Disabling Find My Device or extending screen timeout now requires your PIN, password or biometric authentication, adding an extra layer of security preventing criminals who got a hold of your device from keeping it unlocked or untrackable online.

Increased authentication to protect you in case your PIN is known by a thief. 

When enabled, Google’s new enhanced authentication will require biometrics for accessing and changing critical Google account and device settings, like changing your PIN, disabling theft protection or accessing Passkeys, from an untrusted location.

Factory reset protection updates and private space will be released as part of Android 15. Enhanced authentication protections will be released to select devices later this year.

2. Automatic protection the moment your phone is stolen

Having a device stolen is unexpected and stressful and it can be hard to react quickly at the moment it happens. That’s why Google has created features that can automatically recognize suspicious signals and proactively protect your data on the device.

Automatic AI-powered screen lock for when your phone is snatched. 

Theft Detection Lock is a powerful new feature that uses Google AI to sense if someone snatches your phone from your hand and tries to run, bike or drive away. If a common motion associated with theft is detected, your phone screen quickly locks – which helps keep thieves from easily accessing your data.

Added protection when a thief has your device. 

If a thief tries to disconnect your phone for prolonged periods of time, Offline Device Lock automatically locks your screen to help protect your data even when your device is off the grid. Android can also recognize other signs that your device may be in the wrong hands. For example, it will lock your device screen when excessive failed authentication attempts are made.

Theft Detection Lock and Offline Device Lock will be available to Android 10+ devices through a Google Play services update later this year.

3. Lock your device and act quickly after your phone is stolen

Find My Device already lets you remotely lock or wipe a lost or stolen phone and you can now mark it as lost for easier tracking. But many users are shocked and stressed after a phone goes missing and can’t recall their Google account password to access Find My Device.

Remote Lock feature throws you a lifeline if your phone is already gone. 

You'll be able to lock the screen of your phone with just your phone number and a quick security challenge using any device. This buys you time to recover your account details and access additional helpful options in Find My Device, including sending a full factory reset command to completely wipe the device.

Remote Lock will be available to Android 10+ devices through a Google Play services update later this year. Find My Device is available on Android 5+ devices.



Google introduces new security features like Theft Detection Lock for Android

Sneha Mahant Mehta, who led Apparel Group India as head - marketing (Victoria's Secret, Bath & Body Works, Charles & Keith, Aldo & more), has joined Arvind Fashions as head marketing : US Polo Assn (USPA).

Mehta started her career at Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd), and went on to work across Ocean Blue Bloating, The Indian Luxury Expo, GQ India, Gulf News and Vogue.

As the marketing manager of Louis Philippe, Mehta was involved in brand and product marketing for Louis Philippe, sub brands LP & Luxure & footwear business. She also looked after degree planning and execution at a national level across medium - print, online, PR, events, direct marketing, alliances & CRM. This was followed by planning and execution of marketing calendar for the brands, media planning in co-ordination with media planning agency and launching the brand website and social media.

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Apparel Group India's Sneha Mahant Mehta joins Arvind Fashions as head marketing : US Polo Assn (USPA)

YouTube has been the no.1 most watched streaming platform on TV. And, the platform continues this incredible momentum as not only the top streamer, but the second most-watched media distributor overall on TV as well. 

To ensure that a brand can show up in the right moments on the big screen to connect with engaged viewers, YouTube shared that Google AI-powered video campaigns are now being optimized for connected TV.

‘Video Reach Campaigns Non-Skips’, which is powered by Google AI, will deliver on reach and awareness goals of brands more efficiently, using the platform’s existing non-skippable assets, YouTube said. 

Read More: <a href="https://www.storyboard18.com/brand-marketing/youtube-offers-a-new-creator-takeover-ad-format-31691.htm">YouTube offers a new creator takeover ad format</a>


The platform also shared that Google AI has been at the core of its ads solutions for years. With the new advancements, YouTube will be able to help brands drive ROI a lot more efficiently. 

A Nielsen report revealed that YouTube drives higher long-term return on ad spend than TV, other online video, and paid social.

Interactivity on TV screens has more than doubled in the past year. YouTube has decided to give brands the opportunity to now take over the big screen, and put their brand front and center, alongside ways to drive interactivity. Since phones today are never far away from people, formats like QR codes are an incredibly efficient medium to drive engagement.

As a result, YouTube is launching branded QR codes for advertisers in interactive placements.
The new more modern branded QR code will allow viewers to engage with brands right away, while making the big screen a more holistic branded experience, YouTube said.

Hershey's forays into value molded chocolate sub-segment with new offering

Hershey’s Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.

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