Swiggy Instamart will now deliver official Star Wars merchandise on the platform, just in time for May 4th - a day celebrated by Star Wars fans worldwide. Swiggy Instamart is the first quick commerce platform to start delivering movie merchandise, marking a new category in the quick commerce industry.

Fans of the galaxy far, far away can now get their hands on a variety of Star Wars products including the lightsaber, posters, mugs, fridge magnets, stickers, bobbleheads, and T-shirts, all delivered in 10 minutes.

Swiggy Instamart also caters to Harry Potter enthusiasts with a selection of merchandise. From books, posters, and notebooks to coffee mugs, magic wands, specs, key chains, bobbleheads, socks, music boxes, and T-shirts, fans can immerse themselves in the magical world of Hogwarts and beyond.

Swiggy Instamart’s latest collection is available in 10 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and more. 




Swiggy Instamart to sell Star Wars and Harry Potter merchandise; Brings movie merch to quick commerce

Fans of the galaxy far, far away can now get their hands on a variety of Star Wars products including the lightsaber, posters, mugs, fridge magnets, stickers, bobbleheads, and T-shirts, all delivered in 10 minutes.

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Mahindra & Mahindra, India’s SUV manufacturer, has teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a streetwear collection that draws inspiration from the design and colours of the Mahindra XUV 3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion Tour’, an Exhibit Property, held in Mumbai, showcasing Mahindra's innovative approach to connecting with new-age customers. 


Design elements from the XUV 3XO, like its diamond inserts and logo, have been adapted into the apparel, linking the pieces directly to the SUV’s aesthetic. This collection is targeted to attract young consumers who appreciate both modern fashion and innovative car design, stated the company.


Pratap Bose, chief design and creative officer, Mahindra & Mahindra, said, “Today, we are excited to showcase a collection that brings together our passion for innovation across our authentic SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the premium compact SUV to new heights of Design, Technology, and Innovation. This collection not only reflects the bold and distinctive features of the XUV 3XO but also complementsthe lifestyle and values of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring new forms of expression.” 


Hazarika and Paatni said, “We are thrilled to partner with Mahindra on this unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation into fashion, and we believe our customers will appreciate the creativity and authenticity behind each piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the new age and a progressive future.” 


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Mahindra collaborates with Santanu Hazarika and Nought One to showcase XUV 3XO inspired streetwear collection

United Breweries Limited (UBL), a part of the HEINEKEN Company, has introduced Queenfisher Beer: The Queen of Good Times, from the House of Kingfisher, in Assam and Meghalaya. The company said it is "thrilled to extend this celebration of nurturing sisterhood bonds to new
markets. 

Initially launched on March 11 in Goa, the beer garnered significant interest from the public. The launch event also unveiled the iconic calendar, now known as The Galendar captures real-life stories of women, photographed by Avani Rai. Each page includes a QR code that, when scanned, reveals unique moments of sisterhood through films directed by Kopal Naithani. The microsite, queenfisher.in, allows the public to experience the world of sisterhood as told by women and create their own personalized Galendars to share with others.

The packaging embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing the harsher judgments women often face in society, the company said. 

Vikram Bahl, CMO, United Breweries Limited, said, “Queenfisher is our way of recognizing the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Society in Assam and Meghalaya has always been at the forefront of celebrating inclusivity and Queenfisher is proud to be part of this culture. Here’s to the queens among us, who sparkle brighter when they shine together!”

The 500 ml Queenfisher Lager Beer will be readily available at leading outlets across Assam &
Meghalaya

United Breweries introduces Queenfisher Beer in Assam and Meghalaya

The Pithoragarh Chief Judicial Magistrate's court sentenced three persons to six months imprisonment for violating food safety standards in the production and distribution of Patanjali Elaichi Soan Papdi. The court also imposed fines ranging from Rs 5,000 to Rs 25,000. 

Abhishek Kumar, the assistant general manager of the company, and Leeladhar Pathak, a shopkeeper from Berinag town, were given six-month imprisonment sentence, along with fines. Ajay Joshi, the assistant manager of Kanhaji Distributors Pvt Ltd, an authorised Patanjali distributor based in Ramnagar, Nainital, also received the same jail term. 

The convictions were made under the Food Safety and Standards Act, 2006. The case started when samples of Patanjali Elaichi Navratna Soan Papdi were collected from Pathak's shop in September 2019. The samples were sent to the National Laboratory in Ghaziabad, Uttar Pradesh, for testing. The lab reports indicated that the samples did not meet the food safety standards and a case was registered in 2021. 

Patanjali Foods, formerly known as Ruchi Soya Industries Limited), filed a clarification with the BSE, on the recent news in media on "Unsafe Patanjali Soan Papdi". The statement said, "Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we may clarify that this matter pertains to the year 2019 when sampling was conducted at the premises of a distributor of Patanjali Ayurved Limited (“PAL”). A case was filed before the Chief Judicial Magistrate, Pithoragarh against the nominee of PAL and its distributor. The recent court conviction pertains solely to the nominees of PAL and its distributor who are going to challenge the conviction order." 

It added, "Kindly note that Food Business came into the fold of Patanjali Foods Limited (“the Company”) in July, 2022 only and hence the Company has no connection with this matter. The Company remains dedicated to transparency and integrity in all its operations." 


Shweta Jain has joined hospitality major The Leela Group as chief marketing and sales officer. Jain was the chief business development officer: Luxury Reserve and Craft – India and South Asia at Diageo. 

Jain who is also a member Board of Directors, Nao Spirits and Beverages Private Ltd, was with Diageo for over six years working across teams. Prior to Diageo, she was the head of marketing at William Grant & Sons. Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Headquartered in Mumbai, the Leela brand today, is owned by a Brookfield Asset Management-sponsored private real estate fund and operates twelve award-winning properties in major cities and leisure destinations across India. These include the flagship hotel in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar and Kovalam and Ashtamudi in Kerala. 

The Leela Palaces, Hotels and Resorts was voted the World’s Best Hotel Brand twice in a row by Travel + Leisure, USA, World’s Best Awards Survey, 2020 and 2021. In 2023, the brand was once again featured in the top 3 World’s Best Hotel Brands. The brand has a marketing alliance with US-based Preferred Hotels & Resorts and is a member of the Global Hotel Alliance.


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Online sales of innerwear rose by over 80 percent during FY 2024 as compared to FY 2023, as per data analysed by e-commerce enablement SaaS platform Unicommerce. This shows the growing significance of online channels for innerwear sales. The data is based on the information analysed by Unicommerce relating to the innerwear brands utilising the Unicommerce platform.

The range of products bought online includes lingerie sets, bras, panties, sleepwear, swimwear and loungewear. Other categories that have clicked higher during this period include women's sportswear, activewear and shapewear.

Unicommerce data shows buyers from more than 340 cities utilising online channels for their innerwear purchase. In addition to tier - 1 cities and metropolitans like Delhi, Gurgaon, Mumbai, Bangalore, e-commerce order volumes across tier - 2 and  tier- 3 cities rise exponentially by over 75% and 80% respectively. These include cities like Jaipur, Lucknow, Rohtak, Surat, Patna, Nagpur, and Ranchi among many others. The wider adoption of online channels indicates greater comfort for consumers across smaller towns towards making their innerwear purchases online.

Unicommerce counts leading innerwear brands like VIP Clothing, Lux Industries, Monte Carlo, PepeJeans and Bummer among others as its clients. It powers their online sales through its various solutions including multi-channel order management, warehouse & inventory management and seller-management for marketplaces.

Underscoring the growing importance of online channels, Kanishk Pathare, D2C Head at VIP Clothing Limited added, “We have witnessed a prominent shift in consumer interest from conventional, off-the-shelf buying to an online-first shopping approach. As our technology partner, Unicommerce’s platform provides the operational support to manage orders through these channels efficiently and ensures greater strength of our e-commerce supply chain”.

New-age innerwear brand Bummer is an online-first D2C company which focuses on India’s huge millennial and GenZ audience. “We have been a pure play online platform offering a myriad of options for the digitally savvy youth through our website as well as multiple marketplaces. Online channels continue to witness the growing interest of online shoppers for our products. With Unicommerce’s technology solutions, our post-purchase operations are automated for smoother order processing further enhancing our inventory visibility across channels," said Irfan Mansuri, Head of Operations at Ballr Apparels Pvt. Ltd. (Bummer).

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. Unicommerce’s technology solutions manage a large number of SKUs to meet varied user demand. Unicommerce provides a sector and size agnostic platform to meet the different industry requirements with its comprehensive offerings for end-to-end management of e-commerce and retail operations.

Commenting on the growing demand for online shopping across the innerwear segment, Kapil Makhija, MD & CEO of Unicommerce said, “Online shopping is adding newer pathways for e-commerce segments like innerwear, leading brands to tap connect more effectively with their target audience. As a technology platform, we are committed to supporting brands, retailers and marketplaces by enhancing the efficiency of their post-purchase operations.”

With a growing Annual Recurring Revenue (ARR) as of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

Online sales of innerwear grows by over 80 percent in FY24: Unicommerce

Apparel Group, a global fashion and lifestyle conglomerate, has partnered with Myntra to expand the presence of Victoria's Secret in India. 

Through this strategic partnership, Victoria's Secret will bolster their presence on Myntra. 


Victoria’s Secret will cover segments like lingerie, lounge wear, personal care products, bags and wallets. 


Commenting on the partnership with Myntra, Tushar Ved, president of Apparel Group India, added “Partnerships are key to unlocking new opportunities and achieving greater success. By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.”


Speaking on the partnership, Venu Nair, CXO - strategic partnerships & omnichannel, Myntra, said, "We are thrilled to onboard Victoria's Secret onto our platform. This collaboration not only signifies a strategic step in expanding our brand portfolio but also highlights the synergistic alliance between Myntra and the Apparel Group. By leveraging Myntra's robust e-commerce ecosystem and digital marketing prowess, coupled with Apparel Group's commitment to global fashion, we are poised to redefine the Indian fashion landscape. This association not only strengthens our foothold in the market but also reinforces our dedication to offering our customers an unparalleled shopping experience. Together, we are committed to bringing forth a diverse array of high-quality, innovative fashion choices, ensuring that every individual can express themselves authentically through their style.”


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Apparel Group partners with Myntra to expand Victoria's Secret's presence in India

Mankind Pharma has launched a nationwide campaign on the occasion of World Hypertension Day called 'Limit White India'. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

Studies have shown that 1 in 4 adults in India suffer from hypertension and 101 million people in India which is about 11.4% of the country's population, are living with diabetes. Diabetes and hypertension are often referred together as "partners in crime" due to their closely linked impact on global health. It is common knowledge that these conditions not only coexist but exacerbate each other, creating a compounded risk of severe health issues such as cardiovascular diseases, stroke, and kidney failure.  The 'Limit White India' campaign focuses on educating Indians to limit their intake of 'whites' like salt and sugar. The campaign emphasises the need for gradual lifestyle changes to improve cardiovascular health. With the goal of driving a three-year awareness program, Mankind Pharma aims to partner with healthcare professionals (HCPs) in the management of hypertension and diabetics across the country. 

"Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the 'Limit White India' campaign." said Dr Sanjay Koul, Chief Marketing Officer, Mankind Pharma Ltd. "Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being."

 As part of the campaign, Mankind Pharma will engage cardiologists, endocrinologists, diabetologists, general practitioners, and the public through educational initiatives. These include conducting journal clubs, distributing 'Cardiac Cognizance' newsletters, radio awareness programs with doctors, and blood pressure screening camps nationwide.

Mankind Pharma launches campaign on the occasion of World Hypertension Day

Amidst the ongoing water crisis in Bangalore and BWSSB’s mandate for aerators to be installed across all commercial establishments, Swiggy Instamart has partnered with Earth Fokus, a company offering water-saving solutions, to deliver water aerators to consumers in the city within 10 minutes.

As several areas in Bangalore continue grapple with the water crisis, the demand for water aerators, crucial for water conservation, has surged. In the last week, Swiggy Instamart has seen an 1400% increase in the searches for aerators on its platform compared to a month ago. These aerators are easy to install and have an instant impact resulting in a reduction of water consumption by more than 70% of water from kitchen taps and up to 50% from showers. With this, a family of four can save more than 50,000 litres of water annually. 

According to the BWSSB, water aerators and flow restrictors can lower water usage by around 60%-85%. This has prompted a proactive response from citizens and organisations alike, with a notable uptick in installing aerators across water bodies in the city. 

Swiggy Instamart has stocked three major types of aerators - Kitchen, Bath/Basin Tap, and water flow restrictors for overhead showers. The quick commerce platform plans to procure over 5000 aerators for Bangalore to meet the growing demand.

 To have quick access to this water-conserving practice, Swiggy Instamart will expand it to Mumbai, Kolkata, Chennai, Delhi-NCR, and Hyderabad. The platform is running discounts of up to 40% off on aerators to urge the installation of water aerators in a maximum number of households in the city

Swiggy Instamart to deliver aerators in 10 minutes amid ongoing water crisis in Bangalore

boAt, a brand in the consumer electronics market, has announced a collaboration with some of the filmmakers – Anurag Kashyap, Zoya Akhtar, Kabir Khan, and Guneet Monga. This collaboration marks the launch of boAt's latest innovation, Airdopes 800, a product powered by Dolby Audio.

Each filmmaker will contribute a distinctive narrative, sharing their personal encounters with the Airdopes 800 and how it enhances their creative process, stated the company.


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“We are thrilled to partner with these incredible filmmakers for the launch of the Airdopes 800,” said Aman Gupta, co-founder and CMO at boAt. “Their expertise in storytelling impeccably complements the Airdopes 800's ability to transport listeners into the heart of the action. We believe this collaboration will resonate deeply with movie lovers and audiophiles alike.”


boAt and the filmmakers will collaborate on content that explores the intersection of film and audio.


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boAt partners with Anurag Kashyap, Zoya Akhtar, Kabir Khan & Guneet Monga for Airdopes 800 launch campaign

CEAT announced a significant shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of the contemporary consumers who are increasingly embracing travel, exploration, and adventure.

The new strategy positions CEAT as the ideal companion for exploration. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery. 

As part of the newly launched campaign, CEAT has leveraged its decade long association with TATA IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the next step.

Arnab Banerjee, MD & CEO of CEAT Limited, commented on the strategic evolution, saying, “CEAT’s transformation underscores our dedication to staying in tune with the aspirations of our consumers. Our new brand communication emphasizes our support for the explorer mindset of discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.”

Lakshmi Narayanan B, CMO of CEAT Limited, elaborated on the campaign’s direction: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products have been crafted for the curious enabling their passion for adventure and discovery.”

The campaign features captivating visuals and influencer-led storytelling, highlighting CEAT’s products in challenging environments. The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.
 


CEAT unveils transformed TATA IPL strategic timeout board aligning with new campaign

Following the resounding success of its Bengaluru and Pune edition, Moneycontrol and CNBC-TV18’s AI Alliance is set to host its next chapter, themed ‘AI: Shaping the Future of NCR’ on May 17, 2024, at The Oberoi, Gurgaon. The summit promises to highlight the transformative potential of AI across various industries and its pivotal role in shaping the future of the National Capital Region (NCR).

 
Known for its diverse array of IT/BPM firms, multinational corporations, and a thriving startup ecosystem, NCR has been a key contributor to India's prominence in the technology sector. With its inherent advantages, tech talent and potential in AI innovation, NCR was a natural choice for the AI alliance.

 
The AI Alliance in NCR will serve as a platform for industry leaders, policymakers, and innovators, fostering collaboration and charting a path for NCR's AI-driven future.

 
The event will be graced by distinguished speakers such as S Krishnan (Secretary, Ministry of Electronics and Information Technology), Abhishek Singh (Additional Secretary, Ministry of Electronics and Information Technology), Rajan Anandan (Managing Director, Peak XV Partners) Kunal Bahl (Co-Founder, Snapdeal and Titan Capital), Rafee Tarafdar (CTO, Infosys), Prateek Maheshwari (co-founder PhysicsWallah) Varun Alagh (co-founder and CEO, Honasa Consumer) Mayank Kumar (Co-founder & MD, upGrad), Pratham Mittal (Founder, Masters’ Union) and Ruchi Kalra (Co-Founder, OfBusiness and Oxyzo).

 
The event will also have top executives from Nandan Nilekani's people+ai to take the audience through why India can emerge as the AI use case capital of the world.

 
Attendees can expect to gain valuable insights as the discussions touch upon themes ranging from India’s AI mission, AI regulation and policy, impact of AI on the IT sector, building population scale AI, its implications on education, to the essentials of building a thriving AI startup ecosystem in the region. The audience will also get a chance to interact with founders, policymakers, and thought leaders, and explore networking opportunities and potential collaborations.

 
Chandra R Srikanth, deputy executive editor, Moneycontrol said, "With the NCR city chapter of AI Alliance, we are deepening our commitment towards fostering and building an AI community in India and shining a light on its impact across sectors. Just as our Pune edition highlighted the city's vibrant auto, Saas and deep tech ecosystem, this event will delve into NCR's tech DNA and the opportunities it can leverage in the AI era. It will serve as a platform to boost collaboration and innovation."
 

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Swiggy Instamart to sell Star Wars and Harry Potter merchandise; Brings movie merch to quick commerce

Fans of the galaxy far, far away can now get their hands on a variety of Star Wars products including the lightsaber, posters, mugs, fridge magnets, stickers, bobbleheads, and T-shirts, all delivered in 10 minutes.

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