Blinkit to compete with Amazon and Flipkart? Zomato plans platform expansion

As reports suggest, Zomato has been in talks with individual brand owners across varied categories to stock up inventory. This move by Zomato could see the platform competing with e-commerce giants such as Amazon and Flipkart.

By  Storyboard18Feb 19, 2024 10:33 AM
Blinkit to compete with Amazon and Flipkart? Zomato plans platform expansion
On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report. (Image source: CNBCTV18)

Indian multinational restaurant aggregator and food delivery company Zomato has plans to expand its delivery platform Blinkit with the addition of products from varied categories. And, Zomato has been in talks with individual brand owners across varied categories to stock up inventory, stated media reports.

This move by Zomato could see the platform competing with e-commerce giants such as Amazon and Flipkart. Reports have also suggested that Zomato is also planning to manage the products’ flow for D2C brands, similar to marketplaces and without taking ownership of the inventory.

As reported by ET, as part of this strategy, Zomato made attempts to acquire and merge with Shiprocket (an e-commerce logistics company working with numerous D2C brands), at least twice.

On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report.

Blinkit’s reliance is on more number of delivery riders but shorter distances per delivery.

First Published on Feb 19, 2024 10:33 AM

More from Storyboard18

How it Works

Intel to cut over 500 jobs in Oregon as layoffs expand nationwide

Intel to cut over 500 jobs in Oregon as layoffs expand nationwide

How it Works

PIB flags deepfake video of PM Modi endorsing fake Rs 1.25 lakh a day scheme - Here's how to stay safe

PIB flags deepfake video of PM Modi endorsing fake Rs 1.25 lakh a day scheme - Here's how to stay safe

How it Works

UAE government denies lifetime Golden Visa claims after Rs 23 lakh citizenship offer goes viral

UAE government denies lifetime Golden Visa claims after Rs 23 lakh citizenship offer goes viral

How it Works

McAfee flags over 36,000 fake Amazon sites as Prime Day scams surge

McAfee flags over 36,000 fake Amazon sites as Prime Day scams surge

How it Works

FATF flags use of e-commerce and payment apps in terror financing, cites Pulwama and Gorakhnath cases

FATF flags use of e-commerce and payment apps in terror financing, cites Pulwama and Gorakhnath cases

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

How it Works

Three TV channels discontinued on DD Free Dish MPEG-4 slots line up for June 2025

Three TV channels  discontinued on DD Free Dish MPEG-4 slots line up for June 2025

How it Works

RCB challenges CAT order, moves Karnataka High Court over stampede fallout

RCB challenges CAT order, moves Karnataka High Court over stampede fallout