Meta launches #MadeonReels program for brand marketing in India

Meta is expanding the platform's existing range of ad placements in India. They have launched a new program called #MadeonReels to help brands in India improve their marketing initiatives by using Reels Ads and the power of the creator community.

“The results from the brand campaigns done so far demonstrate that the powerful combination of Reels Ads and creators can supercharge growth for brands and address their key marketing objectives. Our goal at Meta is to help businesses build for the evolving consumer behaviour and create a strong ecosystem for the future of digital advertising in the country. #MadeOnReels does precisely that,” said Arun Srinivas, Director and Head of Ads Business for Meta in India.

At the start of the year, Meta in India started work with brands across categories to gauge the impact Reels Ads could have on their marketing objectives. Campaign results from brands such as Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video and Tanishq showed that Reels Ads drove strong business outcomes across parameters such as ad-recall, message association, and conversions.

Based on the results, Meta is now launching #MadeOnReels for the wider ecosystem, inviting briefs from brands across verticals to be a part of this program.

Selected brands will receive creative support, program support, and the opportunity to work with three creators each on Reels campaigns around their specific marketing objectives. Popular creators such as Niharika NM, Barkha Singh, RJ Karishma, Ayush Mehra, Viraj Ghelani, Ruhee Dosani, and Masoom Minawala are going to be a part of the #MadeOnReels program.