Bhopal illegal hoardings pose threat to motorists safety

On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

By  Storyboard18Jul 3, 2024 11:31 AM
Bhopal illegal hoardings pose threat to motorists safety
Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

In 2014, the Madhya Pradesh High Court ordered the removal of all illegal hoardings in the state within a time period of 48 hours, as a petition filed stated that these hoarding pose risks to safe driving and can cause accidents.

However on Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

Brand Equity reported than a Bhopal Municipal Corporation official said that the hoardings were only temporary and will be removed soon. However, travellers still face risk in the interim.

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences.

First Published on Jul 3, 2024 11:31 AM

More from Storyboard18

Special Coverage

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Brand Makers

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Special Coverage

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Special Coverage

Global Pioneers Summit 2025 Special

Global Pioneers Summit 2025 Special

Special Coverage

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Brand Makers

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Special Coverage

From Automation to Personalization: How AI is reshaping customer experience

From Automation to Personalization: How AI is reshaping customer experience

Special Coverage

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution