For a believer no proof is necessary, for a non-believer no proof is enough: ITC's Sameer Satpathy

In an interview with Storyboard18’s editor Delshad Irani, Sameer Satpathy, CEO - personal care, ITC, talks about building brands with a purpose.

By  Storyboard18Oct 6, 2024 1:50 PM
For a believer no proof is necessary, for a non-believer no proof is enough: ITC's Sameer Satpathy
Sameer Satpathy, CEO - personal care, ITC

In a conversation with Storyboard18’s editor Delshad Irani, Sameer Satpathy who is ITC’s personal care division CEO, tells us more about "hand ambassador" Sachin Tendulkar and ITC's focus on the triple bottom line, business, brand and societal impact of higher-order purpose driven initiatives and how the measure of their success has evolved.

Satpathy says, “For a believer no proof is necessary and for a non-believer no proof is enough,”

The interview first aired on CNBC-TV18. Watch it here.

First Published on Mar 21, 2023 11:11 AM

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