FMCG major ITC’s brand Savlon has a new ambassador. But the new face of the brand is actually a hand. Yes, you read that right. Savlon’s new hand ambassador is none other than Sachin Tendulkar. In a conversation with Storyboard18’s editor Delshad Irani, Sameer Satpathy who is ITC’s personal care division CEO, tells us more about the new hand ambassador and campaign and ITC's focus on the triple bottom line, business, brand and societal impact of higher-order purpose driven initiatives and how the measure of their success has evolved. Satpathy says, “For a believer no proof is necessary and for a non-believer no proof is enough,”
The interview first aired on CNBC-TV18. Watch it here.