Cheil expands its operations, opens new Cheil X office in Mumbai

This new office will allow Cheil X to tap into the Mumbai market, which is the business and financial capital of India and home to several big-name companies in the country.

By  Storyboard18Jun 11, 2024 11:38 AM
Cheil expands its operations, opens new Cheil X office in Mumbai
Cheil India was setup exclusively to manage the Samsung business in India. Cheil X on the other hand, works as an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

Cheil is expanding its operations in the financial capital of India with the launch of its new Cheil X office in Mumbai. The Mumbai office heralds the beginning of a new chapter for Cheil, as the agency looks to expand its business activities beyond Samsung operations through its specialised agency Cheil X.

Cheil India was setup exclusively to manage the Samsung business in India. Cheil X on the other hand, works as an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

This new office will allow Cheil X to tap into the Mumbai market, which is the business and financial capital of India and home to several big-name companies in the country.

Taihai Kim, Global COO, Cheil Worldwide, inaugurated the premises and, commenting on the launch, said, “India is one of the key markets for Cheil Worldwide, and this new office demonstrates our commitment and aspirations for the country. With this office, we want to make a play for the best creative work that can come our way since Mumbai has an unequivocal reputation as the advertising capital of India.”

Cheil X’s new state-of-the art office is spread across 7330sqft and has been designed keeping in mind the ever evolving need to foster a spirit of collaboration among group companies.

“We're thrilled to unveil our brand new office in Mumbai, a city with a rich legacy of advertising,” said Limseob Chung, President and CEO, Cheil SWA . “The new office of Cheil X will act as a strategic hub for our clients and offer a wide range of services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences all integrated together, making it an ideal hub for creating gold standard campaigns," he added.

First Published on Jun 11, 2024 11:38 AM

More from Storyboard18

Brand Makers

Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer

Agency News

Publicis Media bags LinkedIn's global media mandate

Publicis Media bags LinkedIn's global media mandate

Agency News

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

Agency News

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

Agency News

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Agency News

A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny

A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny

Brand Makers

Emvies 2025: Wavemaker & Mondelez India adjudged as the 'Best Media Agency' and 'Best Media Client' of the year

Emvies 2025: Wavemaker & Mondelez India adjudged as the 'Best Media Agency' and 'Best Media Client' of the year

Special Coverage

CCI raids on media cartel: A week later, Ad agencies still in the dark

CCI raids on media cartel: A week later, Ad agencies still in the dark