FCB Group India launches 'FCB NOW' program to develop new-age solutions

This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

By  Storyboard18Jun 14, 2024 5:55 PM
FCB Group India launches 'FCB NOW' program to develop new-age solutions
"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

FCB Group India, today announced 'FCB NOW', a program that brings together brands and platforms to develop new-age solutions. This program is possible through FCB's esteemed partnerships with industry giants like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat helping shape the future with cutting-edge solutions and opportunities to address today's pressing challenges.

"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

"We are excited to bring together some of the most influential platforms in the digital space to inspire our brands with solutions for the future. This program aligns with our company's core mission of building Timeless and Timely brands, with creativity fuelled by diversity, data and technology to drive big brand success," he further added.

This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

The FCB Group in India comprises four agency brands – FCB Kinnect, FCB Ulka, FCB Interface and FCB India. In 2023, FCB India, FCB Kinnect and FCB Interface were listed among the top Indian creative agencies by Cannes Lions. Additionally, the Group won a number of industry awards in 2023 at the likes of Cannes Lions, D&AD, The One Show, Grand Clio, and Spikes Asia, among others.

First Published on Jun 14, 2024 5:55 PM

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