FCB Interface wins the creative mandate for Philips Home Appliances

Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders.

By  Storyboard18May 6, 2024 10:10 PM
FCB Interface wins the creative mandate for Philips Home Appliances
FCB Group India, won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Limited).

FCB Interface, an integrated creative agency from FCB Group India, won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Limited).

Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders.

Pooja Baid - Chief Marketing Officer, Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Ltd.), said, "We are thrilled to announce our partnership with FCB Interface to enhance our presence in the Kitchen Appliances and Garment Care sectors across all touchpoints. Their innovative approach and creative prowess align perfectly with our vision for scaling the Airfryers and Garment Steamer categories in India. Together, we are poised to redefine consumer experiences and elevate our brand presence to new heights. We eagerly anticipate the boundless creativity and strategic insight that FCB Interface will bring to the table, driving impactful engagement and fostering meaningful connections with our audience.”

Gaurav Dudeja, CEO of FCB Interface, expressed, "Philips is a brand with an incredible legacy, both in India and globally. And it's amazing how its equity has withstood the test of time and the multiple categories it straddles. With innovation at its core, the brand constantly aims to open up new categories and behaviours, and that's a fascinating challenge to take up. Our mandate is to deliver full-funnel solutions across the entire range of home appliances that drive growth for the brand and build brand love. Personally, this is my second stint on this amazing brand, and I'm grateful and excited in equal measure for the opportunity that lies ahead. There's some amazing work already in the pipeline, so watch this space for more."

First Published on May 6, 2024 5:03 PM

More from Storyboard18

Agency News

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Agency News

Cheil X hires Anurag Tandon as Chief Growth Officer

Cheil X hires Anurag Tandon as Chief Growth Officer

Interviews

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Agency News

What WPP hopes to achieve with global communications agency - Burson

What WPP hopes to achieve with global communications agency - Burson

Agency News

PIB cracks down on 12 YouTube channels for spreading fake news

PIB cracks down on 12 YouTube channels for spreading fake news

Advertising

Volkswagen's marathon global media review ends; Omnicom holds on to business

Volkswagen's marathon global media review ends; Omnicom holds on to business

Agency News

'Illegal' IPL streaming case: ED conducts searches at Fairplay app offices, seizes assets worth Rs 8 cr

'Illegal' IPL streaming case: ED conducts searches at Fairplay app offices, seizes assets worth Rs 8 cr

Brand Marketing

Tonic Worldwide bags digital mandate for Badshah Masala

Tonic Worldwide bags digital mandate for Badshah Masala