The Content Lab appoints Prateek Mehta as Creative Director

Mehta's work has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.

By  Storyboard18Jun 19, 2024 11:08 AM
The Content Lab appoints Prateek Mehta as Creative Director
Prateek Mehta brings to his new role as Creative Director at The Content Lab, a decade of experience as a marketing generalist that has seen him work with agencies like Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam.

The Content Lab, a digital marketing agency, production house and content studio, has appointed Prateek Mehta as Creative Director.

Mehta brings to his new role a decade of experience as a marketing generalist that has seen him work with agencies like Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam. His knack for identifying unique trends and insights has enabled him to translate these learnings into effective creative strategies, new media opportunities and successful brand campaigns.

Commenting on his appointment, Mehta said, “The Content Lab’s consumer-focused strategies and emphasis on building creative solutions for dynamic business challenges resonate with my goals to elevate the role of advertising in the life of consumers".

He has represented India at multiple young creative competitions like Young Lions and Young Spikes. Additionally, his work has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.

Vaibhav Mehta, Founder and CEO of The Content Lab, said, “We look forward to having him along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling the ageny to new heights.”

The Content Lab serves as a one-stop solution for brands, offering services ranging from crafting brand campaigns to creating digital content, managing social media, and propelling growth.


Tags
First Published on Jun 19, 2024 11:08 AM

More from Storyboard18

Advertising

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Advertising

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Brand Makers

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Advertising

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Brand Makers

BBDO India's CEO Suraja Kishore quits

BBDO India's CEO Suraja Kishore quits

Brand Marketing

FCB Group India rebrands to FCB India, unveils a unified agency identity

FCB Group India rebrands to FCB India, unveils a unified agency identity

Brand Marketing

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Agency News

​Publicis Groupe delivers strong Q1 2025 with 9.4% revenue surge, fueled by new business wins, tech investments

​Publicis Groupe delivers strong Q1 2025 with 9.4% revenue surge, fueled by new business wins, tech investments