DDB Mudra Group appoints Shashank Lanjekar as national strategy head

Prior to this, Shashank Lanjekar served as chief strategy officer at VML India, where he spearheaded strategy for key accounts like IDFC First Bank, Titan Skinn, Hindustan Unilever and Reckitt Benckiser.

By  Storyboard18Jun 11, 2024 2:49 PM
DDB Mudra Group appoints Shashank Lanjekar as national strategy head
Shashank Lanjekar's previous assignments include strategy and account management roles at Soho Square (now 82.5 Communications) within the Ogilvy India group and McCann Erickson.

DDB Mudra Group appoints Shashank Lanjekar as the national strategy head. Lanjekar brings over 25 years of experience in advertising, brand management, and strategic planning to the role and will work out of the Group’s Mumbai office.

He will work in close collaboration with leadership teams across the business to further upgrade the product, create value and drive long-term growth for brands. He will closely work with Rahul Mathew, CCO of the Group, to focus on advancing the agency's strategic offerings across disciplines to further solidify it with strong creative fundamentals. His strategic acumen is set to fuel DDB’s expansion with the agency’s growing roster of clients.

A seasoned strategist, Lanjekar has worked with some of India's most iconic brands across diverse industries. Throughout his career, he has played a pivotal role in developing and executing impactful campaigns that have driven business growth, stated the agency. Before joining DDB Mudra Group, Lanjekar served as chief strategy officer at VML India, where he spearheaded strategy for key accounts like IDFC First Bank, Titan Skinn, Hindustan Unilever and Reckitt Benckiser. He previously held the same position at Dentsu, where he led planning for marquee brands such as Facebook, WhatsApp, Nykaa, Uber, and Star Sports.

His previous assignments include strategy and account management roles at Soho Square (now 82.5 Communications) within the Ogilvy India group and McCann Erickson.

Mathew said, “We believe in strategy that has the power to move the work and the consumer. Not a strategy that merely sits pretty on PowerPoint slides. Shashank embodies the same belief. He will also help us strengthen many of the rigours needed to have a strong strategic backbone. Really excited to work with him again.”

Lanjekar added, “The hunger of this team to keep pushing for better work year on year is what stood out for me to begin with. Add to that the width of the clientele and the depth of talent across the group, and you have the textbook definition of 'opportunity'. What’s more, I have known Rahul since 2005 and am glad to see the hungry, front-foot player in him intact. I am itching to partner him at the other end of the crease.”

First Published on Jun 11, 2024 2:49 PM

More from Storyboard18

Brand Makers

Honasa Consumer's CMO Anuja Mishra steps down

Honasa Consumer's CMO Anuja Mishra steps down

Brand Makers

Bookstrapping - Nalanda: How It Changed The World by Abhay K

Bookstrapping - Nalanda: How It Changed The World by Abhay K

Brand Makers

Make sure you are always available at the right place, and at the right time: Mukesh Bajpai, AMD India

Make sure you are always available at the right place, and at the right time: Mukesh Bajpai, AMD India

Brand Makers

EXCLUSIVE: WPP must speak on India CCI raids, says Sir Martin Sorrell

EXCLUSIVE: WPP must speak on India CCI raids, says Sir Martin Sorrell

Brand Makers

ITC invests Rs 131 crore in Ample Foods, boosts stake to 43.75%

ITC invests Rs 131 crore in Ample Foods, boosts stake to 43.75%

Brand Makers

Coupang appoints Sandeep Karwa as new Country Head for Taiwan

Coupang appoints Sandeep Karwa as new Country Head for Taiwan

Brand Makers

Marico's EVP & Head of Digital Business Koteshwar L N steps down

Marico's EVP & Head of Digital Business Koteshwar L N steps down

Brand Makers

McCain India’s ad cost up by 63% to Rs 88 crore in FY24

McCain India’s ad cost up by 63% to Rs 88 crore in FY24