Pernod Ricard promotes Joydeep Basuroy to group head marketing

Joydeep Basuroy been the creator of the digital platform "Large Short Films" and played a crucial role in the PRI tie-up with ICC.

By  Storyboard18Aug 5, 2024 9:47 AM
Pernod Ricard promotes Joydeep Basuroy to group head marketing
Joydeep Basuroy

Pernod Ricard has elevated Joydeep Basuroy to group head marketing.

In a LinkedIn post, Basuroy shared, "I’m happy to share that I’m starting a new position as Group Head Marketing at Pernod Ricard. I am looking forward to the new challenges and driving imaginative innovations . I express my gratitude to everyone who has supported me on this journey!"

Basuroy has been with the company since 2007. He joined as the Assistant General Manager. He has over 20 years of experience has worked with SAB-Miller India, where he was associated with brands like Royal Challenge and Haywards 5000, and Khadim India.

Basuroy has been responsible for creating and driving Brand vision for the business. He has also been the creator of the digital platform "Large Short Films" and played a crucial role in the PRI tie-up with ICC.

First Published on Aug 5, 2024 9:38 AM

More from Storyboard18

Brand Makers

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

Brand Makers

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Brand Makers

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Brand Makers

NPCI names Sohini Rajola as Executive Director - Growth

NPCI names Sohini Rajola as Executive Director - Growth

Brand Makers

Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer

Brand Makers

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Brand Makers

AKQA's co-founder Tom Bedecarre passes away at 70

AKQA's co-founder Tom Bedecarre passes away at 70

Brand Makers

Indie agency Talented's bold move and how ESOPs can be a game-changer for adland

Indie agency Talented's bold move and how ESOPs can be a game-changer for adland