Yum Brands' Mohit Kumar joins Mars as the new head of media

With a rich background in top brands, Kumar is set to steer Mars' digital future.

By  Storyboard18Sep 9, 2024 4:55 PM
Yum Brands' Mohit Kumar joins Mars as the new head of media
Mars, Inc. is a global corporation that manufactures products in many different categories, including food, confectionery, pet care, and nutritional solutions. Image source: MARS (Official Website)

Former head of media and digital, Mohit Kumar, will join Mars Inc. as their new Head of Media, Digital and Data-Driven Marketing.

"I'm happy to share that I'm starting a new position as Head of Media, Digital and Data Driven Marketing," Kumar shared on LinkedIn.

Kumar holds an MBA in Marketing and Finance from Shri Ram College of Commerce and is a B.A (Hons) in Economics from Delhi University.

He brings to the table an extensive work experience of more than 16 years and has worked for McCain Foods, GSK, RB, IPG Mediabrands, Omnicom Media Group, GroupM, and HDFC.

First Published on Sep 9, 2024 4:54 PM

More from Storyboard18

Brand Makers

Who is Jony Ive? The design legend behind Apple devices and OpenAI’s next big leap

Who is Jony Ive? The design legend behind Apple devices and OpenAI’s next big leap

Brand Makers

Peak XV-backed Awfis elevates deputy CEO Sumit Lakhani to Chief Executive Officer

Peak XV-backed Awfis elevates deputy CEO Sumit Lakhani to Chief Executive Officer

Brand Makers

Brand Shashi Tharoor: Substance, spectacle and ‘Tharoorisms'

Brand Shashi Tharoor: Substance, spectacle and ‘Tharoorisms'

Brand Makers

Aabhinna Suresh Khare steps down as Chief Digital & Marketing Officer at Bajaj Capital

Aabhinna Suresh Khare steps down as Chief Digital & Marketing Officer at Bajaj Capital

Brand Makers

Tech cold war deepens! Putin calls to “throttle” Microsoft, Zoom in Russia

Tech cold war deepens! Putin calls to “throttle” Microsoft, Zoom in Russia

Brand Makers

Putin draws red line for Western firms eyeing return; says “No Red Carpet for McDonald’s”

Putin draws red line for Western firms eyeing return; says “No Red Carpet for McDonald’s”

Brand Makers

Shashi Tharoor: The Pen. The Parliament. The Persona

Shashi Tharoor: The Pen. The Parliament. The Persona

Brand Makers

N Chandrasekaran: 'Confident in the future of Tata Motors brands, resilience of business'

N Chandrasekaran: 'Confident in the future of Tata Motors brands, resilience of business'