Bajaj rolls out a CGI video for its air coolers range

Set in Delhi's Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street.

By  Storyboard18May 14, 2024 12:51 PM
Bajaj rolls out a CGI video for its air coolers range
While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. (Still from the video)

BAJAJ, a consumer appliance brand, has released a CGI video, an extension of the ongoing multi-media campaign for its air cooler range.

Set in Delhi's Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street, stated the company. While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air.

Devika Sachdev, head of advertising and brand management at Bajaj Electricals Limited says, "At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today's generation in an engaging manner. Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.”

First Published on May 14, 2024 12:51 PM

More from Storyboard18

Advertising

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Advertising

Amitt Sharma launches AI-driven platform Xuno for advertisers on e-commerce

Amitt Sharma launches AI-driven platform Xuno for advertisers on e-commerce

Brand Makers

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

Advertising

Charging into the future: EV charging stations to drive outdoor advertising growth

Charging into the future: EV charging stations to drive outdoor advertising growth

Advertising

Policybazaar applauds courage in mental health battles in latest brand film

Policybazaar applauds courage in mental health battles in latest brand film

How it Works

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

Advertising

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Advertising

Sunfeast Dark Fantasy unveils 'Har Tiffin Ki Sweet Ending' campaign starring Shah Rukh Khan

Sunfeast Dark Fantasy unveils 'Har Tiffin Ki Sweet Ending' campaign starring Shah Rukh Khan