CMOs command premium pay in tepid job market | Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024
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CMOs command premium pay in tepid job market. Find out how much CMOs earn
In an otherwise tepid job market, companies are handing out hefty pay hikes to Chief Marketing Officers (CMOs), according to Deloitte India. CMOs / marketing heads play a vital role in driving the company's revenue, brand, product, customer engagement, market research, etc.
The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives.
Maruti Suzuki's Partho Banerjee on targeting young eco conscious consumers and more
Maruti Suzuki India Limited (MSIL) launched a new campaign, 'Run On What You Love,' to promote its S-CNG technology. The campaign emphasizes the benefits of S-CNG vehicles: freedom, adventure, and a sustainable driving experience.
Partho Banerjee Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited highlights, "Our monthly sales of S-CNG vehicles have reached approximately 50,000 units, marking a substantial segment of our current sales. We are experiencing a growth rate of 25% compared to last year. Notably, whereas every fourth car sold by Maruti last year was CNG-equipped, in the past two months, every third car sold has been converted to an S-CNG model from our stable."
Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024
The 71st edition of the Cannes Lions International Festival of Creativity commenced on June 17 in the French riviera. Indian agencies picked up a total of four Lions on June 17 at the ongoing festival.
Results of three more categories have been released, revealing that Indian agencies and brands have picked up three more Lions taking the total tally for India to 7.
In the Entertainment Lions category, Ogilvy (Mumbai) has won a Bronze Lion for their ‘Erase Valentine’s Day’ campaign for Mondelez-owned Cadbury 5 Star. The media agency for the campaign is Wavemaker India.
Bollywood's comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report
The Celebrity Brand Valuation Report by Kroll states that the M&E sector continues to be dominated by the television segment followed by the digital media and print segments. The digital media segment is expected to increase to 50% of total advertising in 2023, up from 48% in 2022.
The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll's report.
Microsoft Xbox Jerret West to join Roblox as chief marketing officer
Jerret West, who led Microsoft's Xbox as marketing chief, will be joining gaming platform Roblox as chief marketing officer. During his tenure, West oversaw all marketing efforts for gaming across the company, including a 200-person global team and over half a billion dollars in marketing spend. His team developed marketing strategies for games, hardware, and services such as Game Pass and Series S/X consoles across the gaming division.
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