PVR INOX partners with Amazon Pay to offer secure UPI, Wallet, and BNPL options

While all UPI transactions will be accepted, customers can also choose Amazon Pay UPI as the mode of payment across PVR INOX's retail points of sale (POS) at Box Office & F&B and digital platforms, including mobile apps and websites.

By  Storyboard18Jul 9, 2024 7:43 AM
PVR INOX partners with Amazon Pay to offer secure UPI, Wallet, and BNPL options
The roll-out of this partnership commenced in March 2024, and PVR INOX is now 100 percent Amazon Pay-enabled as of March 31, 2024. Amazon Pay transactions are executed through PVR INOX's retail POS via Pine Labs EDC machines, similar to other credit and debit card transactions.

PVR INOX Limited, cinema exhibitor in India and Amazon Pay, the digital payment service by Amazon, announced a strategic partnership to enhance the payment experience for moviegoers across India.

While all UPI transactions will be accepted, customers can also choose Amazon Pay UPI as the mode of payment across PVR INOX's retail points of sale (POS) at Box Office & F&B and digital platforms, including mobile apps and websites.

In addition to this, customers can enjoy rewards using Amazon Pay across retail points of sale (POS) and digital platforms of PVR INOX. Customers will also have the option to opt for Amazon Pay Later, a convenient buy now, pay later solution, through Amazon Pay during the payment process, stated the company.

Vikas Bansal, chief executive officer, Amazon Pay India, said, "We are excited to have entered into a strategic partnership with PVR INOX to offer a convenient and trusted payment experience for our customers across India. With this collaboration, customers will be able to enhance their movie experience, avail exclusive offers and cashback, and make fast and secure transactions. At Amazon Pay, we remain committed to simplifying lives and fulfilling the aspirations of our customers, every day."

"We are delighted to partner with Amazon Pay to elevate the payment experience for our patrons across India. This collaboration supports our goal of offering convenient and innovative solutions. By integrating Amazon Pay's secure payment methods, including UPI, Amazon Pay Balance, and Amazon Pay Later, we make it easy for our customers to enjoy a hassle-free experience from ticket booking to in-cinema purchases. This partnership reflects our shared vision of providing great value and convenience to our customers including exclusive offers and cashback rewards, to elevate their movie-watching experience." said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

First Published on Jul 9, 2024 7:42 AM

More from Storyboard18

Brand Marketing

Pepsi rolls out new chapter of 'Thirsty More' featuring David Beckham

Pepsi rolls out new chapter of 'Thirsty More' featuring David Beckham

How it Works

44% of India’s smartphone sales in 2024 came from Gen Z: Report

44% of India’s smartphone sales in 2024 came from Gen Z: Report

Brand Marketing

Trash the Past! Tinder India’s ‘Move On’ truck sparks a bold way to heal

Trash the Past! Tinder India’s ‘Move On’ truck sparks a bold way to heal

Brand Marketing

Kinley Soda crosses ₹1,500 crore milestone in India, fuels Coca-Cola’s consumer-first strategy

Kinley Soda crosses ₹1,500 crore milestone in India, fuels Coca-Cola’s consumer-first strategy

Brand Marketing

OYO battles to protect founder’s image, brand identity amid FIR row

OYO battles to protect founder’s image, brand identity amid FIR row

Brand Marketing

'International business is largest growth engine, India in a good place': PepsiCo CEO Ramon Laguarta says

'International business is largest growth engine, India in a good place': PepsiCo CEO Ramon Laguarta says

Brand Marketing

Tesla still weighing India entry, says CFO Vaibhav Taneja

Tesla still weighing India entry, says CFO Vaibhav Taneja

Brand Marketing

CARS24 acquires Team-BHP to boost India’s automotive enthusiast community

CARS24 acquires Team-BHP to boost India’s automotive enthusiast community