60 percent of Indians have language pet peeves: Report

Duolingo has partnered with YouGov to explore the language frustrations faced by Indians, uncovering a myriad of mispronunciations, grammatical errors, and homophone mix-ups.

By  Storyboard18Jun 11, 2024 4:04 PM
60 percent of Indians have language pet peeves: Report
Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

Duolingo has partnered with YouGov to explore the language frustrations faced by Indians, uncovering a myriad of mispronunciations, grammatical errors, and homophone mix-ups. Highlighting the importance of small linguistic nuances, the survey found that 60 percent of Indians have language pet peeves, like saying words wrong or using too many phrases.

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. Additionally, a staggering 63% have encountered or been guilty of mispronouncing everyday words such as 'espresso' ('es-pres-oh' wrongly rendered as 'expresso'), 'jalapeño' ('ha-la-pey-nyo' confused as 'ja-la-peen-o'), 'hyperbole' ('hy-per-boh-lee' twisted into 'hyper-bowl'), or 'et cetera' ('et-set-er-a' clumsily pronounced as 'eck-cetera').

In today's Gen Z-dominated era, texting has reshaped the way we communicate, with short forms, emojis, and letter substitutions in our daily interactions. While these shortcuts aim to expedite conversations, they often leave Indians frustrated. A notable 65% of Indians expressed annoyance at common shortcuts like 'LOL,' 'BRB,' and 'OMG,' alongside letter substitutions such as 'U' for 'You' or 'R' for 'Are’. Also, 53% of Indians find themselves irked by random capitalization or excessive emoji use.

Reflecting on the survey's revelations, Karandeep Singh Kapany, Regional Marketing Director, shared, “In our daily lives, we not only encounter mispronunciations, grammatical errors, and other language mistakes, but we also make them ourselves, highlighting the complexities of mastering a language. This survey aims to raise awareness about these intricacies, emphasizing the importance of continuous learning and self-awareness in language proficiency. It reminds us that the journey to mastery begins with acknowledging our areas for improvement.”

The survey also revealed the challenge of homophone confusion, a hurdle faced by 67% of Indians. From distinguishing between 'affect' and 'effect' to navigating 'peak' and 'peek,' 'aisle' and 'isle,' or 'desert' and 'dessert,' these nuances confuse many. Fortunately, Duolingo offers a solution. So, the next time you're uncertain about 'to' or 'too,' let Duolingo guide you through the grammatical maze, paving your path to linguistic mastery!

First Published on Jun 11, 2024 4:04 PM

More from Storyboard18

Brand Marketing

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

Brand Marketing

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

Brand Marketing

Ahead of festive season, Myntra expands 'gifting' category with over 70,000 options

Ahead of festive season, Myntra expands 'gifting' category with over 70,000 options

How it Works

Workplaces are failing to nurture the creativity of their employees: Canva

Workplaces are failing to nurture the creativity of their employees: Canva

Brand Marketing

Ahead of ‘Deadpool & Wolverine’ release, Disney Consumer Products India teams up with brands, retailers

Ahead of ‘Deadpool & Wolverine’ release, Disney Consumer Products India teams up with brands, retailers

Brand Marketing

Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

Brand Marketing

Go Fashion (India) plans to open around 130 new stores every year; Dubai store on the cards by 2024-end

Go Fashion (India) plans to open around 130 new stores every year; Dubai store on the cards by 2024-end

Brand Marketing

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki