News18 India beats Aaj Tak comprehensively

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

By  Storyboard18May 30, 2023 5:03 PM
News18 India beats Aaj Tak comprehensively
News18 India trounced Aaj Tak in the prime time slots as well. (Representative Image: Markus Winkler via Unsplash)

As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again topped the Hindi news segment. With 71274 AMA '000s, News18 India bagged the top position, moving nine percent ahead of Aaj Tak.

According to BARC ratings, News18 India is followed by Republic Bharat with 68888 AMA '000s, TV9 Bharatvarsh with 65472 AMA’000s, Aaj Tak with 65399 AMA '000 and India TV with 64595 AMA’000s.

News18 India trounced Aaj Tak in the prime time slots as well. Amish Devgan’s 7pm show beat Aaj Tak by 57 percent. Aman Chopra’s show was ahead of Aaj Tak in the 8pm slot by 22 percent. The 9pm show anchored by Kishore Ajwani was three percent ahead of Aaj Tak and at 10pm, News18 India stayed 22 percent ahead of Aaj Tak.

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

Speaking on the channel's performance, Karan Abhishek Singh, chief executive officer – Hindi News Cluster, Network18 said, “News18 India has been a consistent leader since the resumption of BARC ratings last year. It has become synonymous with reliability and authenticity. Our commitment to providing comprehensive coverage on major events has propelled our viewership to remarkable heights, with a substantial lead over the legacy news channels. We are the choice of the traditional as well as the contemporary news viewers! And as the country prepares for the 2024 Lok Sabha Elections, we stay committed to delve deeper into the core issues, ensuring that our audience receives unparalleled news coverage.”

First Published on May 29, 2023 5:51 PM

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