Infosys ranked as 74th most valuable brand in the world: Kantar report

Infosys is ranked as #74 most valuable brand in the world and ranked as #20 most valuable global B2B technology brand.

By  Storyboard18Jun 12, 2024 3:39 PM
Infosys ranked as 74th most valuable brand in the world: Kantar report
The astute investments that brand Infosys has made in nurturing sub brands, like Infosys Topaz for generative AI-powered solutions and Infosys Cobalt for enterprise cloud, is paying rich dividends.

Infosys today announced that it has been ranked, for the third consecutive year, among the 100 most valuable brands in the world, according to Kantar in its annual BrandZ Most Valuable Global Brands report released today.

Infosys is ranked as #74 most valuable brand in the world and ranked as #20 most valuable global B2B technology brand.

“Even through a tough year of disruption and volatility globally, we stayed focused on delivering on our brand promise and let our purpose point the way for Infosys. Through the uncertainties, our clients trusted us to help them navigate their next with cutting edge digital-first, cloud-first, and AI-first approach. We remained committed to amplifying human potential and creating the next opportunity for all – people, businesses, and communities,” said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “It’s very heartening to be recognized for our endeavors and to be counted among the world’s most valuable brands,” he added.

This Kantar BrandZ recognition is a strong validation of the client trust that Infosys has earned, and the relevance of its capabilities – especially in domains like enterprise AI where emerging technologies like generative AI and foundational technologies like cloud continue to evolve by the day.

The astute investments that brand Infosys has made in nurturing sub brands, like Infosys Topaz for generative AI-powered solutions and Infosys Cobalt for enterprise cloud, is paying rich dividends. In fact, earlier this year, Infosys was ranked a top-3 IT services brand globally, by Brand Finance, for the third year in a row.

Martin Guerrieria, Head of Kantar BrandZ, said, “Kantar BrandZ data shows that Infosys is among the top 6 percent of the most trusted brands in both India and the US. In both markets, Infosys is becoming more relevant to its customers by cementing its positioning as a trusted partner. BrandZ’s 2024 Most Valuable Global Brands report reveals that strong brands continue to thrive despite global economic uncertainty. Crucially, investment in effective marketing helps to improve customer predisposition and drive brand value growth, contributing significant dollar value to sustain business success.”

Infosys’ brand ambassadors - tennis icons Rafael Nadal and Iga Świątek have served to deepen the brand’s relevance as digital transformation partner to the world, through the highly visible ‘Champions Evolve’ campaign. The icons help credibly reinforce the strong track record Infosys has in digitally reimagining tennis, through the many brand partnerships it has forged within the ecosystem of the sport including the ATP, Roland Garros, the Australian Open, and International Tennis Hall of Fame.

Outside of tennis, Infosys’ brand thrust is strengthening through its strategic collaborations with the Madison Square Garden, including key MSG properties New York Knicks, New York Rangers and the Madison Square Garden Arena, as well as Formula E, Dow Jones, The Economist, Financial Times and Handelsblatt Media Group.

Infosys, in preparation for an AI-first future, has reached 11.75 million people through its digital skilling initiative. This includes learning opportunities created by Springboard – the company’s flagship reskilling program, with free digital content served globally. Infosys continues to be carbon neutral for the fifth year now. During the year, Infosys was also recognized in the top 100 of TIME Magazine's list of World's Best Companies of 2023.

First Published on Jun 12, 2024 3:39 PM

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