Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton

Addressing Benetton's second-largest global market, CEO Massimo Renon tells Delshad Irani about the company's plans to make brand Benetton cool again.

By  Storyboard18Mar 28, 2023 1:23 PM
Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton
Massimo Renon, CEO, Benetton Group

Benetton's come a long way from being a pioneer and provocative brand. After 30 years in India, the iconic global fashion brand is on a mission to bring back its cool quotient and chart a new growth trajectory. During a visit to India, Massimo Renon, chief executive officer of Benetton Group, got into an exclusive conversation with Storyboard18's editor Delshad Irani to explain the new vision and creative direction for Benetton and the transformation of the legendary brand. Watch to find out how Benetton is planning to become bold and cool again.

The interview first aired on CNBC-TV18.

First Published on Mar 28, 2023 1:23 PM

More from Storyboard18

Brand Makers

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

Watch Listen

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Watch Listen

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Content creator Raj Shamani’s journey: Prioritizing substance over virality

How it Works

'India rewrites global script by blending tradition with modern tech,' says Union Minister Jyotiraditya Scindia at Storyboard18 GPS 2025

'India rewrites global script by blending tradition with modern tech,' says Union Minister Jyotiraditya Scindia at Storyboard18 GPS 2025

Brand Makers

The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?

The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?

How it Works

Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

How it Works

Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

Brand Makers

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO