WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP scales up investment in India with new Chennai campus

By  Storyboard18Nov 11, 2024 8:55 AM
WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

Holding company WPP has opened a new campus in Chennai. The global holdco that owns agencies like GroupM and Ogilvy said that with over 11,000 people, India is a twin growth engine for WPP, being home both to some of the company’s best performing agency teams and many of its global support functions. WPP’s Enterprise Technology team in India are the first to move into the new Chennai campus, with further teams joining at a later date.

The new campus is WPP’s third in India after Mumbai and Gurgaon and forms part of the company’s global strategy to provide inspiring, collaborative and flexible spaces for its people. By bringing together the best talent, technological capabilities and facilities under one roof, WPP is able to effectively support its teams in their career development and their delivery of outstanding work for clients.

WPP plans to continue to scale its presence in India, one of its fastest growing markets, by adding campuses in Bangalore and Coimbatore over the next few years.

The Chennai campus is located at RMZ One Paramount and has been designed to enhance the employee experience, featuring a dedicated ‘marketplace’ of food and beverage options, EV charging, a day-care centre, several permanent art installations by prominent artists and a wellness terrace that includes a futsal court, a running track and a yoga deck. Over 62,000 square feet in size, the campus has been designed to initially accommodate over 330 people in phase one, with an expansion to 650 people by mid-2025.

In line with WPP's net zero commitments, the circular-designed campus incorporates green building materials. RMZ One Paramount has also been LEED Platinum certified due to its sustainability credentials, including grey water recycling and roof collection, on-site electricity generation and regenerative architecture.

CVL Srinivas, WPP’s Country Manager for India, said, “The scalability of our operations and expertise of our team in India makes it the prime location to power WPP’s global support functions, including the WPP Enterprise Technology team."

CVL added, "WPP’s commitment to India through our investment in a new Chennai campus, with further campuses in Bangalore and Coimbatore on the near horizon, ensures the market will remain a significant growth driver for WPP.”

Mark Read, who is the CEO of WPP, underscored the importance of India as a market. Read said, “India continues to be one of our fastest-growing markets thanks to its technological innovation, creative output and specialist skillsets. WPP is committed to investing in India through our new campuses, creating spaces that foster collaboration, inspire creativity and enable career development. In doing so, we are opening up new opportunities for our people in India and supporting our clients’ growth ambitions – both domestically, in the world’s most populous nation, and abroad.”

First Published on Nov 11, 2024 8:53 AM

More from Storyboard18

Advertising

Global ad spend to hit $772.4 billion in 2024: Dentsu

Global ad spend to hit $772.4 billion in 2024: Dentsu

Brand Marketing

Jaguar's controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

Jaguar's controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

Brand Marketing

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

Advertising

Social media influencers under ASCI's radar for next two quarters

Social media influencers under ASCI's radar for next two quarters

Advertising

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Brand Marketing

GroupM and IOAA form task force to drive sustainability in outdoor advertising

GroupM and IOAA form task force to drive sustainability in outdoor advertising

Brand Marketing

Influencers push crypto ads in rampant violation of ASCI guidelines

Influencers push crypto ads in rampant violation of ASCI guidelines

Advertising

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition

Ipsos confirms talks with Kantar Media over potential $1 billion acquisition