Digital marketing agency Schbang ropes in Umma Saini as CCO

Homegrown independent digital marketing agency Schbang has roped in Umma Saini as chief creative officer. Saini’s appointment follows the exit of Rayomand Patell who was the creative head.

Saini has had stints at Ogilvy, BBDO India and BBDO Singapore. She also worked at Google where she was brand and creative lead for the search giant. She played a key role in the Award-winning Share The Load campaign for P&G-owned Ariel.