Tata's BigBasket to launch 10-minute food delivery service by the end of FY26

With this initiative, the Tata Group-backed company will be competing with established players like Swiggy's Snacc, Blinkit's Bistro, and Zepto's Zepto Cafe

By  Storyboard18Jun 10, 2025 6:29 PM
Tata's BigBasket to launch 10-minute food delivery service by the end of FY26
BigBasket's co-founder Vipul Parekh told Reuters it plans to use dark stores to fuel the 10-minute food delivery services and strengthen its space in India's booming quick commerce market

After kicking off the 10-minute delivery of iPhones, gold, and silver coins, Tata-backed BigBasket has planned to enter into the food delivery space by the end of fiscal year 2026.

According to media reports, BigBasket has already rolled out 1--minute food delivery service in select parts of Bengaluru. Currently, it is offering beverages and food bowls sourced from Tata Group's hospitality ventures such as Starbucks and Qmin.

BigBasket's co-founder Vipul Parekh told Reuters it plans to use dark stores to fuel the 10-minute food delivery services and strengthen its space in India's booming quick commerce market.

While BigBasket's quick delivery division has been operational for approximately 2.5 years, the company shifted its focus from slotted deliveries to quick delivery as part of a major overhaul of the brand.

In September, BigBasket pivoted to a 10-minute delivery segment by tying up with Croma Electronics (Tata Group's gadgets brand) to deliver the iPhone 16 models to customers within 10 minutes.

With this initiative, the Tata Group-backed company will be competing with established players like Swiggy's Snacc, Blinkit's Bistro, and Zepto's Zepto Cafe which are delivering coffee and food from Quick Service Restaurants (QSRs) in less than 15 minutes.

BigBasket was acquired by Tata Digital in May 2021. Last year, the company rebranded its quick commerce service as BBNow.

A lot of players have also entered into 10-minute food delivery services such as Swish and Zing, but are available in select regions such as Bengaluru and NCR. Last year in December, magicpin launched magicNow-a 15-minute food delivery service across six cities-- Bengaluru, Hyderabad, Mumbai, and Pune.

First Published on Jun 10, 2025 6:29 PM

More from Storyboard18

Brand Makers

Sun Pharma appoints Kirti Ganorkar as the Managing Director

Sun Pharma appoints Kirti Ganorkar as the Managing Director

Brand Makers

Inside Zuckerberg’s AI gambit: Superintelligence, nine-figure salaries, and a team of 50

Inside Zuckerberg’s AI gambit: Superintelligence, nine-figure salaries, and a team of 50

Brand Makers

PM Modi visits Air India crash site in Ahmedabad

PM Modi visits Air India crash site in Ahmedabad

Brand Makers

RBI extends Yes Bank's MD & CEO Prashant Kumar's tenure by six months

RBI extends Yes Bank's MD & CEO Prashant Kumar's tenure by six months

Brand Makers

Scale AI's Alexandr Wang to join Meta's superintelligence mission; Jason Dorege to be interim CEO of startup

Scale AI's Alexandr Wang to join Meta's superintelligence mission; Jason Dorege to be interim CEO of startup

Brand Makers

Shalimar Paints' Varun Malik joins Timex Group as General Manager - Marketing

Shalimar Paints' Varun Malik joins Timex Group as General Manager - Marketing

Brand Makers

WPP Media appoints Caroline Foster Kenny and Stephanie Prager as Global Client President

WPP Media appoints Caroline Foster Kenny and Stephanie Prager as Global Client President

Brand Makers

Malini Agarwal moves on from MissMalini Entertainment

Malini Agarwal moves on from MissMalini Entertainment