Veritaas Advertising marks a stellar start on its debut after listing

The company provides comprehensive advertising solutions and media services that encompass brand strategy, events, and outdoor (OOH) media services.

By  Storyboard18May 21, 2024 3:26 PM
Veritaas Advertising marks a stellar start on its debut after listing
Established in 2018, Veritaas Advertising is one of Kolkata’s leading advertising companies that has over 30 years of experience in the field of outdoor advertising.

Advertising company, Veritaas Advertising's shares made a stellar start on its debut after listing at Rs 275. That's a premium of 141.23 percent over the issue price of Rs 114 on the NSE SME platform, according to reports.

Veritaas Advertising IPO subscription period ran from Monday, May 13, until Wednesday, May 15. Veritaas Advertising price band was set between Rs 109 and Rs 114, with a face value of ₹10. Each lot in the Veritaas Advertising IPO had 1,200 shares.

Established in 2018, Veritaas Advertising is one of Kolkata’s leading advertising companies that has over 30 years of experience in the field of outdoor advertising. The company provides comprehensive advertising solutions and media services that encompass brand strategy, events, and outdoor (OOH) media services. It offers OOH advertising in the domain of billboards, pole kiosks, police booths, traffic barriers, bus shelters, etc. It is also responsible for Transit Media advertising like bus and cab advertising.

The company possesses advertising spaces in West Bengal, Guwahati, and Shillong. Additionally, Veritaas operates in Delhi, Mumbai, and Pune.

Veritass Advertising plans to use the net proceeds to finance the capital expenditure for setting up new police booths in West Bengal, Assam, Maharashtra, and Delhi, and for installing pole kiosks with traffic signal displays in Kolkata, Mumbai, and Pune. Additionally, a portion of the proceeds will be allocated for general corporate purposes.

First Published on May 21, 2024 3:22 PM

More from Storyboard18

Advertising

Mahindra commemorates 25 Years of Kargil Vijay Diwas with 'Hearts to Bravehearts' initiative

Mahindra commemorates 25 Years of Kargil Vijay Diwas with 'Hearts to Bravehearts' initiative

Advertising

Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024

Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024

Advertising

Birla Opus launches its new thematic communication

Birla Opus launches its new thematic communication

Brand Marketing

Maruti Suzuki's Partho Banerjee on targeting young eco conscious consumers and more

Maruti Suzuki's Partho Banerjee on targeting young eco conscious consumers and more

Advertising

Meesho's Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Meesho's Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Advertising

Cannes Lions 2024: India bags 20 shortlists in Design, Entertainment, Direct Lions, Industry Craft, Media and PR categories

Cannes Lions 2024: India bags 20 shortlists in Design, Entertainment, Direct Lions, Industry Craft, Media and PR categories

Advertising

Not sure the Chatpat campaign would’ve had the same effect if the character was called Vishnu: Kartikeya Tiwari, FCB Kinnect

Not sure the Chatpat campaign would’ve had the same effect if the character was called Vishnu: Kartikeya Tiwari, FCB Kinnect

Advertising

IAS partners with Reddit to provide AI-driven measurement to advertisers

IAS partners with Reddit to provide AI-driven measurement to advertisers