Virat Kohli and his manager Bunty Sajdeh part ways: Report 

The reason for the split is not known. However there are rumours that Kohli may set up his own company who will manage his brand activities, according to a report by CricketNext.

By  Storyboard18Nov 20, 2023 7:14 PM
Virat Kohli and his manager Bunty Sajdeh part ways: Report 
Virat Kohli was the first cricketer to sign a Rs 100 crore deal with Puma. The brand had actually onboarded him for Rs 110 crore. Sajdeh had a big role to play in locking in this deal for Kohli.

Virat Kohli and Bunty Sajdeh have decided to part ways. Kohli joined Cornerstone Sajdeh's talent management company a decade ago. The reason for the split is not known. However, there are rumours that Kohli may set up his own company that will manage his brand activities, according to a report by CricketNext.

According to industry reports, Kohli’s brand is valued at $237.7 million in 2020 and saw a steep fall of 21% in 2021 at $185.7 million. His brand value has seen a decline for two consecutive years, especially after he left the captaincy of the men’s cricket team. However, he still stands out as the most valued and marketable celebrity. He has been the face of brands across sectors from auto to fashion to tech. The list includes Audi India, Manyavar, Puma, Myntra and Fire-Boltt and many more top brands. 

Kohli was the first cricketer to sign a Rs 100 crore deal with Puma. The brand had actually onboarded him for Rs 110 crore. Sajdeh had a big role to play in locking in this deal for Kohli.

Being the most followed sportsperson after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post.

First Published on Nov 20, 2023 7:14 PM

More from Storyboard18

Brand Makers

Basketball will take time to develop fan base in India: Sonny Vaccaro, sports marketing expert

Basketball will take time to develop fan base in India: Sonny Vaccaro, sports marketing expert

Brand Makers

VerSe Innovation's Managing Partner and Group CFO Sandip Basu steps down

VerSe Innovation's Managing Partner and Group CFO Sandip Basu steps down

Brand Makers

Kinji Saito steps down as Non-Executive Director of Maruti Suzuki; Koichi Suzuki to take charge

Kinji Saito steps down as Non-Executive Director of Maruti Suzuki; Koichi Suzuki to take charge

Brand Makers

Unilever CEO Fernando Fernandez pins growth hopes on India, calls it a 'key anchor' for future strategy

Unilever CEO Fernando Fernandez pins growth hopes on India, calls it a 'key anchor' for future strategy

Brand Makers

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Brand Makers

X revenue climbs with focus on AI and subscriptions

X revenue climbs with focus on AI and subscriptions

Brand Makers

Rob Lake and the return of live spectacle in a digital world: The master of illusion in India

Rob Lake and the return of live spectacle in a digital world: The master of illusion in India

Brand Makers

Dettol maker Reckitt reports robust growth in India, driven by dental, Harpic products

Dettol maker Reckitt reports robust growth in India, driven by dental, Harpic products