HUL's ad spend rises by 11% to Rs 1,644 crore in Q1 FY25
HUL's consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore
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HUL standalone spending on advertisement and promotions increased by 11% in Q1 FY2025. In an unaudited result, the FMCG brand told the exchanges that its ad spend between April and June 2024 stood at Rs 1,644 crore as against Rs 1,481 crore in the same period last year.
In the previous quarter (January-March 2024), HUL spent Rs 1,586 on ads and promotions. Overall, the soap-to-tea conglomerate has spent Rs 6,380 crore in FY24.
HUL's consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore.
The company's standalone net profit grew 3% YoY to Rs 2,538 crore between April-June (Q1) FY25. In Q1 FY24, HUL's net profit was Rs 2,472 crore.
HUL's revenue from operation marginally increased by 1.57% to Rs 15,166 crore from Rs 14,931 crore in the same period last fiscal.
HUL posted a revenue of Rs 59,579 crore in FY24 and a net profit of Rs 10,114 crore.
In the June quarter of FY25, the company's Home Care segment contributed 37% to its overall business. The revenue from Home Care stood at Rs 5,675 crore in the June quarter. Beauty & Wellbeing contributed to 21% of HUL's business, while Personal Care contributed 16%.
HUL mentioned that the e-commerce platform has been its strong growth driver, growing ahead of the market and at thrice of modern trade growth. HUL's in-house B2B Shikhar application has helped in scaling up its operation, the company's CFO Ritesh Tiwari added.
