Yamaha Motor to strengthen presence in India, eyes global hub status for overseas markets
Eishin Chihana, Chairman of Yamaha Motor India Group, about plans for next 10 years, said, “We have two missions. In Indian domestic market, we will continue to establish and increase our presence. On the other hand, we are aiming to become the global hub factory for the export to the overseas.”
ADVERTISEMENT
By Shibani Gharat
Yamaha Motor has launched version 4 of its flagship brand campaign, reinforcing its premium positioning in the Indian two-wheeler market. On the sidelines of this campaign launch, Storyboard18 caught up with Eishin Chihana, Chairman, Yamaha Motor India Group to talk about the 40 years of Yamaha in India.
About plans for next 10 years Chihana said, “We have two missions. In Indian domestic market, we will continue to establish and increase our presence. On the other hand, we are aiming to become the global hub factory for the export to the overseas.”
He exuded confidence that the firm's Made in India two-wheelers can be more marketable in many areas of not only emerging markets, but also advanced markets like Europe, Japan or United States.
Yamaha Motor chairman added that the firm especially aims to produce premium motorcycles domestically and then in the future export more to those advanced countries market.
Separately, in a strategic move, the global advertising holding company, Havas, launched CSA, its technology, data and analytics division in India. To further solidify the agency's data and tech capabilities, PivotConsult, the strategic consulting arm of PivotRoots, has been merged into CSA India.
Storyboard18 spoke to Jamie Seltzer, Global Executive Vice President, CSA and Mx Analytics to learn more about the firm's plans for CSA in India and how to empower brands to meaningfully activate customer data and drive business growth.
Meanwhile, Swiggy Instamart has been capturing attention with a series of playful yet impactful ads, effectively conveying the brand's core message: whatever you need, delivered in just 10 minutes.
To dive deeper into the creation of these campaigns, what makes them resonate with audiences, and what’s in store for the upcoming festive season, Storyboard18 was joined by Mayur Hola, VP of Marketing at Swiggy, and Devaiah Bopanna from Moonshot.
