IIGC launches Code of Standards for Consumers; aims to empower digital audiences make informed choices

IIGC also plans to roll out awareness workshops, influencer literacy campaigns aimed at equipping consumers with everyday tools for identifying red flags in influencer content.

By  Storyboard18May 13, 2025 12:18 PM
IIGC launches Code of Standards for Consumers; aims to empower digital audiences make informed choices
The Indian digital landscape is aggressively becoming the hub for content creators; hence a Code of Standards for Consumers is much-needed. (Image: igor-omilaev via Unsplash)

The Indian Influencer Governing Council has launched Code of Standards for Consumers to endeavor towards creating a safer and more transparent influencer marketing ecosystem. The Code of Standards for Consumers is focused on consumer awareness and ethical engagement.

Influencer marketing has become the growing force backing countless buying decisions, this new code comes as a critical guide helping individuals navigate online content with clarity and responsibility. With sections covering everything from paid promotions, recognizing manipulation tactics, to understanding AI influencers and combating scams, avoid trolling - the code empowers consumers to take informed decisions and protect their interests online.

Commenting on the launch, Sahil Chopra, Chairman and Founding Member, IIGC, said, “The influencer economy has found its way in the everyday life of people. This code allows them to choose wisely, question, and moreover shape the industry through ethical engagement. At the end of the day, responsible influence starts with informed consumers.”

The Indian digital landscape is aggressively becoming the hub for content creators; hence a Code of Standards for Consumers is much-needed. It underlines important aspects such as identifying fake urgency and impulse buying tactics, evaluating authenticity and promoting respectful dialogue exchange between creators and audiences. In addition, it allows consumers to call out misleading promotions and report unethical influencer behavior.

In coming months, IIGC also plans to roll out awareness workshops, influencer literacy campaigns aimed at equipping consumers with everyday tools for identifying red flags in influencer content.

Amrita Kumar, VP & Head of Marketing of Isprava, added, “With this Consumer Code of Standards, the IIGC reinforces its mission in building a safer, more transparent digital ecosystem. From authenticity and data privacy to AI influencers and scams, it gears the consumers with the clarity and confidence to navigate content responsibly. It’s a vital step toward shared accountability — where creators, brands, platforms, and audiences all have a role in upholding trust.”

From financial influencers promoting risky schemesto AI-generated personas promoting products they’ve never used, the new code puts the spotlight on accountability, transparency, and consumer protection.

First Published on May 13, 2025 12:18 PM

More from Storyboard18

Digital

IICT begins admissions for AVGC-XR programs from August

IICT begins admissions for AVGC-XR programs from August

How it Works

Google pushes back on EU's DMA, citing innovation concerns

Google pushes back on EU's DMA, citing innovation concerns

Brand Marketing

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Special Coverage

In Photos: Policymakers, stakeholders map a digital entertainment future at DES 2025

In Photos: Policymakers, stakeholders map a digital entertainment future at DES 2025

Brand Marketing

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

How it Works

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Digital

Today in AI: YouTube tests new AI features | AP police use AI to prevent crime | AI helping prevent animal poaching in India

Today in AI: YouTube tests new AI features | AP police use AI to prevent crime | AI helping prevent animal poaching in India

Special Coverage

Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025

Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025