Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively, after the acquisition by Bain Capital in 2023. The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

The new brands are said to also deepen the companies' connect with their customers and community.

Unveiling the new identity, Gaurav Gupta, Founder, MD and CEO, said, “The choice of the name is deliberate – simple and purposeful – the very characteristics that define our approach towards our customers, partners and employees. We seek to be true partners to our customers, and offer the most straightforward and immediate financing solution that also furthers regional and national economic interest - generating benefits for all."

He added, "Over the years we’ve shaped our offerings according to our customers and we will continue to provide customized solutions but with even greater speed and reliability. Our principal ethos and business model remain unchanged while the new brand provides freshness and deepens our connection with our ecosystem.”

Sarit Chopra, Partner and Head of Special Situations, Asia, Bain Capital, said, "Tyger's partnership-driven approach is evident in all of its employees, and in every conversation with its customers. This new brand, logo, and colours are emblematic of that culture and a higher belief of empowering dreamers across all strata of society to pursue their dreams without hesitation or fear. With a focus on semi-urban and rural India, our aim will be to continue supporting micro-entrepreneurs and homeowners, and meet unmet credit demands in India. We look forward to continuing to support Gaurav and the Tyger teams with the resources and guidance to innovate and expand to serve more customers."

Founded in 2017, Tyger Capital aims to be the leading provider of customised financial solution to farmers, entrepreneurs, transporters, and micro-entrepreneurs in semi-urban and rural areas. To realise that vision, it has built a consolidated AUM of Rs 5000+ cr, a network spanning more than 175 branches across 9 states, and a team of over 2,750 professionals who expound its "customer-first" culture. Tyger Home Finance, a wholly owned subsidiary of Tyger Capital, was launched in 2018, to enable its customers to own their first home. It operates in 6 states across 85 branches.