Paytm's marketing and promotional costs stand at Rs 275.2 crore in Q3

Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24.

By  Storyboard18Jan 22, 2024 11:56 AM
Paytm's marketing and promotional costs stand at Rs 275.2 crore in Q3
Paytm brought down its losses by 24 percent in Q3 to Rs 221.7 crore against Rs 291.7 crore in the previous quarter. (Image sourced from CNBC)

Paytm shared its financial results for the third quarter of the financial year ending March 2024. As per the earnings report, Paytm had a modest growth in its topline along with a significant improvement in its bottomline.

Marketing and promotional costs stood at Rs 275.2 crore. Paytm also recorded software, cloud and data center costs of Rs 170.4 crore during the quarter which took its total expenditure 9.5 percent up to Rs 3216.3 crore. In Q2 of FY24, the total expenses were at Rs 2,936.7 crore, as per reports.

Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24. This cost remained stable at Rs 1,187.2 crore. This also includes an ESOP cost of Rs 378.5 crore.

Paytm’s revenue from operations went up 13.2 percent to Rs 2,850.5 crore in the quarter ending December 2023 as compared to Rs 2,518.6 crore Q2 FY24, according to the firm’s consolidated financial results.

Operating revenue of Paytm surged 38.2 percent from Rs 2,062.2 crore in Q3 FY23.

The company made 38 percent of its income from payment services to merchants. Revenue from this vertical surged 69 percent to Rs 1,081 crore in Q3 FY24 from Rs 640 crore in Q2 of the same financial year.

During the quarter, the company made Rs 598 crore from payment services to consumers, Rs 514 crore from commerce & cloud services, and the remaining Rs 658 crore from other operations.

Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24. This cost remained stable at Rs 1,187.2 crore. This also includes an ESOP cost of Rs 378.5 crore.

Paytm brought down its losses by 24 percent in Q3 to Rs 221.7 crore against Rs 291.7 crore in the previous quarter. Last year in the same quarter (Q3 FY23), it recorded Rs 392.1 crore loss. On a unit level, the company spent Rs 1.13 to earn a rupee of operating income in Q3 of FY24.

In December last year, Paytm had reportedly laid off 1,000 employees in a cost-cutting exercise. The company also decided to scale down its small-ticket loans of less than Rs 50,000.

First Published on Jan 22, 2024 11:55 AM

More from Storyboard18

How it Works

TRAI recommends 5-year satellite spectrum allocation, extendable by two

TRAI recommends 5-year satellite spectrum allocation, extendable by two

How it Works

Ad spend in limbo as IPL 2025 suspension jolts brand plans amid India-Pak tensions

Ad spend in limbo as IPL 2025 suspension jolts brand plans amid India-Pak tensions

How it Works

MIB launches #IndiaFightsPropaganda campaign against cross-border misinformation

MIB launches #IndiaFightsPropaganda campaign against cross-border misinformation

How it Works

Indo-Pak tensions: Safety advisories from corporates and MNCs ask employees to work remotely

Indo-Pak tensions: Safety advisories from corporates and MNCs ask employees to work remotely

How it Works

Defence Ministry urges media to refrain from live reporting of security operations

Defence Ministry urges media to refrain from live reporting of security operations

How it Works

BCCI halts IPL 2025 indefinitely amid India-Pakistan tensions

BCCI halts IPL 2025 indefinitely amid India-Pakistan tensions

How it Works

Indo-Pak tensions: Airlines issue alerts amid airport shutdowns, heightened security

Indo-Pak tensions: Airlines issue alerts amid airport shutdowns, heightened security

Brand Makers

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions