Hoarding collapse in Thane; left two injured, vehicles damaged

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.

By  Storyboard18Aug 2, 2024 1:48 PM
Hoarding collapse in Thane; left two injured, vehicles damaged
Although the staff of Kalyan-Dombivali Municipal and fire brigade teams rushed to the spot, the incident took place at a time when Mumbai and its nearby areas have been under heavy scrutiny for the placement of illegal ad hoardings. (Still from CNBC-TV18 video)

Amidst heavy rains, an oversized wooden hoarding collapsed at Sahajanand Chowk of Kalyan, a subdivision of Thane district, on August 2. The incident left two people with minor injuries and a few vehicles damaged.

The CCTV footage showed that people below the hoarding managed to escape before the hoarding collapsed and fell on the road and nearby vehicles.

Sachin Gunjal, Divisional Commissioner, Zone III, Thane City Police, told Storyboard18, "The structure of the hoarding has not collapsed, the frame of the hoarding came crashing down due to heavy wind and rain. Minor injuries have been reported due to the incident. Mahatma Phule police station officers are investigating the case and are in the process of registering the FIR."

He added that the police is following the due legal process and people concerned with the matter are being probed.

Although the staff of Kalyan-Dombivali Municipal and fire brigade teams rushed to the spot, the incident took place at a time when Mumbai and its nearby areas have been under heavy scrutiny for the placement of illegal ad hoardings.

In May, the collapse of an illegal ad hoarding in Ghatkopar killed 14 and injured over 75, shook the whole nation. The illegal billboard was roughly 120×120 feet—nearly thrice the permitted size of 40×40 feet.

Ever since then, multiple cities in the country have been taking stringent actions against the placement, size, legality and structure of the hoardings.

Civic bodies in cities including Delhi, Chennai, Pune, Kolhapur, and Navi Mumbai have said to have taken significant steps, including penalties in many cases.

Marketers have come forward to check the bona fide credentials of the OOH vendors they choose to work with.

First Published on Aug 2, 2024 12:59 PM

More from Storyboard18

Special Coverage

WATCH: I&B Ministry's Dr. L Murugan says on India as emerging global creative powerhouse

WATCH: I&B Ministry's Dr. L Murugan says on India as emerging global creative powerhouse

Special Coverage

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

Special Coverage

In Photos: Policymakers, stakeholders map a digital entertainment future at DES 2025

In Photos: Policymakers, stakeholders map a digital entertainment future at DES 2025

Special Coverage

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

Special Coverage

Meta mandates SEBI ad verification | HUL boosts influencer marketing spend | ITC cuts ad spends

Meta mandates SEBI ad verification | HUL boosts influencer marketing spend | ITC cuts ad spends

Brand Makers

From Tata’s legacy to tech-led politics: Highlights from Storyboard18’s Delhi Literature Festival 2025

From Tata’s legacy to tech-led politics: Highlights from Storyboard18’s Delhi Literature Festival 2025

Special Coverage

Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025

Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025

Special Coverage

DES 2025: Gaming firms and startups in embrace AI to gain an edge

DES 2025: Gaming firms and startups in embrace AI to gain an edge