Ad filmmaker and director Pradeep Sarkar passes away

Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as 'Parineeta', 'Laga Chunari Mein Daag', 'Mardaani', and 'Helicopter Eela'.

By  Storyboard18Mar 24, 2023 12:09 PM
Ad filmmaker and director Pradeep Sarkar passes away
Pradeep Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential, and Onida KY Thunder, among others. (Image source: Twitter handle - Shubho Sengupta)

Ad filmmaker and film director Pradeep Sarkar breathed his last on Friday in Mumbai at the age of 68. Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as 'Parineeta', 'Laga Chunari Mein Daag','Mardaani', and 'Helicopter Eela'. According to reports, he was on dialysis and passed away in a hospital.

Sarkar was a mentor to young talent in both the advertising and film fraternities, and his well-wishers from both industries mourned his loss on social media platforms.

After starting his career as a creative supervisor at Tulika Advertising Agency, Sarkar spent nearly two decades in mainstream advertising before shifting to ad filmmaking. He graduated with a Gold Medal in 1979 from Delhi College of Art and went on to win several awards, including the Abby Award, Rapa Award, and the National Film Award.

Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential and Onida KY Thunder among others. He also directed music videos for popular songs such as Shubha Mudgal’s 'Ab Ke Saawan', Euphoria’s 'Dhoom Pichak Dhoom' and 'Maaeri', Sultan Khan’s 'Piya Basanti', and Bhupen Hazarika’s ‘Ganga’. These videos set a benchmark for aesthetically shot storytelling.

First Published on Mar 24, 2023 12:02 PM

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