Elon Musk's X raises subscription rates in India

New subscription rates took effect on December 21, 2024, while existing subscribers will be facing changes after January 20, 2025.

By  Storyboard18Dec 24, 2024 10:00 AM
Elon Musk's X raises subscription rates in India
Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

Social media platform X (formerly Twitter) has introduced a significant price increase for its subscription services in India.

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

Those opting for the annual Premium+ plan will now pay Rs 18,300, up from the earlier price of Rs 13,600.

The price hike arrives in the wake of similar adjustments in the United States, European Union, Canada, Nigeria, and Türkiye.

In an official statement, X, explained that these new rates are intended to enhance the user experience and help fund ongoing improvements to the platform. Despite the increase, India remains among the more affordable global markets for X's subscription services.

For users seeking a budget-friendly option, the Basic Tier continues to be the most economical at Rs 243.75 per month. The updated pricing structure went into effect on December 21, 2024, and all new subscribers signing up from that date onward will be subject to the revised dates.

Meanwhile, current subscribers whose billing cycles commence before January 20, 2025 will continue at their existing prices until their next renewal date, after which the new tariffs will apply.

First Published on Dec 24, 2024 9:32 AM

More from Storyboard18

How it Works

Google tests AI-powered search mode to handle complex queries

Google tests AI-powered search mode to handle complex queries

Advertising

Amazon Ads launches Sponsored TV in India

Amazon Ads launches Sponsored TV in India

Digital

India adds 26 billionaires in a year, ranks 3rd in global billionaire wealth

India adds 26 billionaires in a year, ranks 3rd in global billionaire wealth

Brand Marketing

YouTube crosses 125 million paid subscribers, expands 'Premium Lite' tier

YouTube crosses 125 million paid subscribers, expands 'Premium Lite' tier

Digital

MeitY to launch AI dataset platform and GPU access portal to boost AI development

MeitY to launch AI dataset platform and GPU access portal to boost AI development

How it Works

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

How it Works

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

Brand Marketing

Disney to cut around 6% staff across units: Report

Disney to cut around 6% staff across units: Report