Elon Musk's X raises subscription rates in India

New subscription rates took effect on December 21, 2024, while existing subscribers will be facing changes after January 20, 2025.

By  Storyboard18Dec 24, 2024 10:00 AM
Elon Musk's X raises subscription rates in India
Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

Social media platform X (formerly Twitter) has introduced a significant price increase for its subscription services in India.

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

Those opting for the annual Premium+ plan will now pay Rs 18,300, up from the earlier price of Rs 13,600.

The price hike arrives in the wake of similar adjustments in the United States, European Union, Canada, Nigeria, and Türkiye.

In an official statement, X, explained that these new rates are intended to enhance the user experience and help fund ongoing improvements to the platform. Despite the increase, India remains among the more affordable global markets for X's subscription services.

For users seeking a budget-friendly option, the Basic Tier continues to be the most economical at Rs 243.75 per month. The updated pricing structure went into effect on December 21, 2024, and all new subscribers signing up from that date onward will be subject to the revised dates.

Meanwhile, current subscribers whose billing cycles commence before January 20, 2025 will continue at their existing prices until their next renewal date, after which the new tariffs will apply.

First Published on Dec 24, 2024 9:32 AM

More from Storyboard18

Brand Marketing

Explained: Why Greenwashing is the newest social media marketing red flag

Explained: Why Greenwashing is the newest social media marketing red flag

How it Works

No Small Feat: Building a ratings agency in India cost upwards of Rs 1,000 crore

No Small Feat: Building a ratings agency in India cost upwards of Rs 1,000 crore

Special Coverage

Registration, Scrutiny, Enforcement: Playbook to tackle offshore betting surge

Registration, Scrutiny, Enforcement: Playbook to tackle offshore betting surge

Television

News18 beats TOI, Network18 stays ahead of Times Internet, as per ComScore

News18 beats TOI, Network18 stays ahead of  Times Internet, as per ComScore

Digital

Today in AI | People using AI as 'tripsitter' | AI paint formula keeps buildings cooler | Humans paid to fix AI errors

Today in AI | People using AI as 'tripsitter' | AI paint formula keeps buildings cooler | Humans paid to fix AI errors

How it Works

Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

Digital

Auction for 730 FM radio channels across 234 Indian cities to begin this month

Auction for 730 FM radio channels across 234 Indian cities to begin this month

Digital

Today in AI: AI becomes free travel planner | Deepseek seeks popularity | Microsoft AI helps doctors

Today in AI: AI becomes free travel planner | Deepseek seeks popularity | Microsoft AI helps doctors