Festive season boosts travel demand, flight bookings see 40-50% YoY increase in mid-August

Dehradun has witnessed a 69% YoY increase in flight bookings between 14-20 August, followed by Delhi (60%), Kolkata (58%), Bengaluru (33%), and Hyderabad (29%)

By  Storyboard18Aug 1, 2024 5:04 PM
Festive season boosts travel demand, flight bookings see 40-50% YoY increase in mid-August
Travel revival, spiritual and international travel gain popularity among Indian tourists (Photo: Unsplash)

Indian tourists are all geared up for their vacations as festivals like Rakshabandhan and Krishna Janmashtami and long weekends line up during mid-August.

Aloke Bajpai, Chairman, Managing Director & Group CEO, ixigo revealed that there has been a 40-50% year-over-year increase in flight bookings for travel between August 14-20.

In terms of domestic destinations, Dehradun, Mumbai, and Goa have seen an average 40-45% YoY growth in bookings and searches, as per ixigo data.

Dehradun has witnessed a 69% YoY increase in flight bookings between 14-20 August, followed by Delhi (60%), Kolkata (58%), Bengaluru (33%), and Hyderabad (29%).

With the surge in demand, the average fares for the upcoming weekends are trending between 25 and 30% higher.

As per the the travel platform data, Mumbai to Goa flight fares have surged by 51% to Rs 4,452 from Rs 2,945 between August 14-20. The air fares from Delhi to Goa have shot up by 37% to Rs 6,641 in August 2024 as compared to Rs 4,840 in 2023.

Besides, flight ticket prices from Bengaluru to Kochi have increased by 46% to Rs 3,446 in the same period.

'Spiritual vacation'

Notably, spiritual travel has also evoked tourists interest. According to the ixigo chairman, Varanasi and Amritsar have witnessed 84% and 81% YoY increase in flight bookings, respectively. On the other hand, Visakhapatnam and Tirupati airfares have increased by 18% and 16% YoY, respectively.

'International trip on cards'

Interest in international travel has also peaked during mid-August driven by visa-free entries and affordable fares.

Bajpai said, "Bali, Thailand, Kuwait, and Singapore have seen a 60-70% YoY increase in bookings, while new trending short haul destinations like Azerbaijan, Georgia, and Vietnam are emerging as favoured picks among Indian travelers".

First Published on Aug 1, 2024 5:02 PM

More from Storyboard18

Special Coverage

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Brand Makers

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Special Coverage

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Special Coverage

Global Pioneers Summit 2025 Special

Global Pioneers Summit 2025 Special

Special Coverage

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Brand Makers

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Special Coverage

From Automation to Personalization: How AI is reshaping customer experience

From Automation to Personalization: How AI is reshaping customer experience

Special Coverage

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution