MIB to explore deeply on health as a sector for SDC | BMC's new OOH advertising policy could do more harm than good

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18Jul 28, 2024 4:43 PM
MIB to explore deeply on health as a sector for SDC | BMC's new OOH advertising policy could do more harm than good
According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium. (Image source: Unsplash)

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

Click here to know more

MIB to explore deeply on health as a sector for SDC

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.

BMC's new OOH advertising policy could do more harm than good, fear stakeholders

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Unique logo? Ensure legal protection before trouble strikes

In an era characterized by the rapid proliferation of startups and businesses, registering one's logo with the appropriate authorities becomes an absolutely vital part of the strategy. Consequently, registration can mitigate significant costs and enhance the likelihood of success in cases where your business faces infringement.

Parle most chosen in-home FMCG brand: Kantar

With a CRP score of 7980 million, Parle holds the top spot for a record 12th year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published on Jul 25, 2024 5:00 PM

More from Storyboard18

How it Works

The Accessibility Gap: Why the biggest apps still exclude millions

The Accessibility Gap: Why the biggest apps still exclude millions

Special Coverage

Emami, Eureka Forbes boosts ad spends | Relaxo cuts adex | Digital ads drive future of auto brands

Emami, Eureka Forbes boosts ad spends | Relaxo cuts adex | Digital ads drive future of auto brands

Special Coverage

Indian film bodies boycott Turkey | AI vs Agencies | Blue collar growth

Indian film bodies boycott Turkey | AI vs Agencies | Blue collar growth

Special Coverage

MIB advisory impact on streamers | Gameskraft's Pocket52 to cease ops | #BoycottTurkey trends

MIB advisory impact on streamers | Gameskraft's Pocket52 to cease ops | #BoycottTurkey trends

Special Coverage

Despite government advisory, Pakistani content remains accessible on Spotify

Despite government advisory, Pakistani content remains accessible on Spotify

Special Coverage

DGMO on Virat Kohli | Shashi Sinha on new leadership structure | Big tech's misinformation challenges

DGMO on Virat Kohli | Shashi Sinha on new leadership structure | Big tech's misinformation challenges

How it Works

Big tech's role?: Misinformation outpaced moderation as India-Pak tensions ignited digital crossfire

Big tech's role?: Misinformation outpaced moderation as India-Pak tensions ignited digital crossfire

How it Works

India and Pakistan agree to immediate ceasefire

India and Pakistan agree to immediate ceasefire