Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.

By  Storyboard18Oct 8, 2024 10:14 AM
Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks
In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Former Lintas and Tilt Brand Solutions executives, Rajiv Chatterjee, Shriram Iyer and T Gangadhar (Gangs) announced the launch of their new Mumbai-based company, ZeroFifty Mediaworks.

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead."

Chatterjee has over two decades of experience, with long stints at Lintas and Tilt Brand Solutions. He has worked on several major brands, including Britannia, Dream11, Fastrack, Flipkart, GoDaddy, Licious, Livspace, Myntra, Google, Pernod Ricard, Swiggy, Tanishq and Tata Tea. Prior to entering advertising, he was a commodity broker and tea taster.

With over 20 years of experience, primarily with Lintas and Tilt Brand Solutions, Iyer has created advertising for brands like Unilever, Bajaj Auto, Fastrack, Google, Havell’s, ICICI Bank, Licious, Livspace, Swiggy, Micromax, Tata Tea and Dream11.

T Gangadhar has over 25 years of experience across advertising, marketing and media. Prior to his stint at Tilt brand Solutions, he was with WPP/GroupM as CEO, Asia Pacific - Essence (now EssenceMediacom). While at Sony, he conceptualised and led the launch marketing campaign for the Indian Premier League (IPL), in 2008.

First Published on Oct 8, 2024 10:14 AM

More from Storyboard18

Advertising

Lowe Lintas bags the creative mandate of Tuborg

Lowe Lintas bags the creative mandate of Tuborg

Agency News

Dentsu rolls out Dentsu Lab in India; expands its global innovation ecosystem

Dentsu rolls out Dentsu Lab in India; expands its global innovation ecosystem

Advertising

Omnicom sees stable macro, reaffirms growth forecast and synergy targets ahead of IPG merger

Omnicom sees stable macro, reaffirms growth forecast and synergy targets ahead of IPG merger

How it Works

DB Corp's ad revenue declines by 7% to Rs 397.8 crore in Q1 FY26, profit plunges by 31.4%

DB Corp's ad revenue declines by 7% to Rs 397.8 crore in Q1 FY26, profit plunges by 31.4%

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

Agency News

Madison Media Sigma wins Media AOR of The Sleep Company

Madison Media Sigma wins Media AOR of The Sleep Company

Agency News

Haleon initiates a global creative agency review

Haleon initiates a global creative agency review

Advertising

Amid AI upheaval, advertising leaders seek balance between talent and technology

Amid AI upheaval, advertising leaders seek balance between talent and technology