The Salt Inc.: India's new independent content and design agency

The Salt Inc. an independent content and design agency has officially launched today.

The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content. Via cutting-edge technology, in-house production capabilities, and an understanding of brand dynamics, The Salt Inc. will spark conversations and provide engagement solutions across all consumer touchpoints. Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.   Helmed by Industry Veterans

The Salt Inc. is founded by industry veterans with credibility and equity in advertising, media marketing, and video production. Each founding member brings with them experience, award wins, and extremely varied and unique skill sets.

CEO and Founder Neena Dasgupta brings nearly 25 years of expertise in digital media and advertising with corporations like BBC, ABNI (from the Dow Jones stable) et cetera. She later founded Zirca Digital Solutions, an independent global digital solutions company managing marquee clients in both Indian and international markets. She has also a part of Impact’s 50 Most Influential list for three consecutive years. 

Co-Founder Sarthak Dasgupta is a writer, director, producer and a storyteller who is an alumnus of the Sundance Screenwriters Lab and the recipient of the Mahindra Sundance Global Filmmaker Award. Sarthak has consistently delivered culturally diverse, impactful stories across feature films, web series, documentaries, and television.

Co-founder and Chief Operating Officer Parth Arora is a veteran producer with 25 years of experience working and delivering award-winning projects in the film and OTT space with several platforms including Netflix. Parth has also worked for film studios including Dharma Productions, Fox Star Studios, and White Feather Films, among others.

Experienced professionals including Rahul Surve, Co-founder and Business Head, Tarun Abhichandani, Chief Product Officer (CPO), Mihir Chitre, Chief Creative Officer (CCO), Rohan Desai, Strategy Lead, and Sagar Grover, Marketing Lead, call The Salt Inc. home. 

Tarun, in his role as CPO, spearheads the product strategy, user experience, and technological innovation. Mihir, as CCO, leads with his creative vision, blending artistry with strategic insight to deliver compelling storytelling. Rahul brings strategic acumen and a deep understanding of market dynamics, guiding business growth and partnerships. 

Neena Dasgupta, CEO & Founder, The Salt Inc., said, “At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape."

“With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact,” adds Sarthak Dasgupta, Co-Founder, reiterating the superior storytelling capabilities at The Salt Inc.”

Speaking about the production proficiency, Parth Arora, Chief Operating Officer, The Salt Inc., shares, “Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”