AI engenders fear as well as wonder, says Martin Sorrell of S4 Capital

According to Martin Sorrell, AI’s impact can be witnessed in visualization and copywriting. Also, because of AI, media planning and buying has turned upside down, and there is hyper personalization at scale.

By  Storyboard18Jul 5, 2023 4:52 PM
AI engenders fear as well as wonder, says Martin Sorrell of S4 Capital
Storyboard18’s editor Delshad Irani talks to Sorrell about AI and its impact.

The world is becoming more fragmented and globalization is not over. Martin Sorrell, founder and executive chairperson at S4 Capital believes that in today’s data-enabled world, AI engenders fear, as well as wonder. He says the initial reaction is usually “wow,” but then there is skepticism due to fear of losing jobs.

According to Sorrell, AI’s impact can be witnessed in visualization and copywriting. Also, because of AI, media planning and buying has turned upside down, and there is also hyper personalization at scale.

AI has made information democratic. The world has become data driven, faster and cheaper. “As long as we ingest the right data, we can give people access to it,” says Sorrell.

Sorrell says that AI will have impact on major companies and the platforms like Alphabet and Meta will only get bigger and bigger. “Amazon’s 45 billion will probably increase to 100 billion dollars because of ad revenues. Google’s ad revenue will increase to 225 dollars. There will be no demise of Facebook, it is only getting stronger. The same will happen with Alibaba, Tiktok and Tencent in the East,” Sorrell concludes.

Storyboard18’s Delshad Irani spoke to Martin Sorrell on the sidelines of Cannes Lions. Watch out for the full conversation on Media Dialogues on CNBC-TV18.

First Published on Jul 5, 2023 4:23 PM

More from Storyboard18

Brand Makers

Sushant Sreeram quits Prime Video, likely to join JioCinema

Sushant Sreeram quits Prime Video, likely to join JioCinema

Brand Makers

Google elevates Sanjay Gupta to President, APAC

Google elevates Sanjay Gupta to President, APAC

Brand Makers

Sony Pictures Networks India announces retirement of Ashok Nambissan and Nitin Nadkarni

Sony Pictures Networks India announces retirement of Ashok Nambissan and Nitin Nadkarni

Brand Makers

Naturals Salon appoints Sanjay Enishetty as CEO

Naturals Salon appoints Sanjay Enishetty as CEO

Brand Makers

CXO Moves: Exec movements across Mahindra & Mahindra, WPP, PepsiCo and more

CXO Moves: Exec movements across Mahindra & Mahindra, WPP, PepsiCo and more

Brand Makers

Bookstrapping: ‘More Days at the Morisaki Bookshop' by Satoshi Yagisawa

Bookstrapping: ‘More Days at the Morisaki Bookshop' by Satoshi Yagisawa

Brand Makers

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Brand Makers

Fisdom ropes in Girish Venkat as head of the wealth management biz

Fisdom ropes in Girish Venkat as head of the wealth management biz