AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.

By  Storyboard18Jun 30, 2023 11:10 AM
AI isn’t a hype but a real revolution: Yannick Bolloré of Havas
Bolloré, who took over Havas 10 years ago has witnessed the company’s transformative process that includes innovation and putting digital at the core. (Image by @Havas via Twitter)

Yannick Bolloré believes artificial intelligence (AI) isn’t a hype but a real revolution and a fantastic opportunity for the advertising industry.

Havas, a French multinational advertising and public relations company, has been implementing AI in creative agencies to make the team more efficient and effective.

Bolloré, who took over Havas 10 years ago, and has witnessed the company’s transformative process that includes innovation and putting digital at the core, says: “We, as a company, have changed. We have been the pioneer of integration, with 22,000 people operating in more than 100 countries. We believe we have the responsibility to make a difference in the world."

On AI taking jobs, he says: “In the 1830s, with the invention of photography, painters were not killed; it killed average painters. Similarly, AI might kill average creators but Havas can stand out with the best creative team.” “At the end of the day, i-domains, including IT, legal, finance and HR, will be revolutionised through AI,” he says.

On AI regulation, Bollore says: “Generally speaking, we are fans of regulation. Intellectual property and copyrights need to be respected. At the same time, it’s important for a European company to embrace innovation and technology to grasp and seize the opportunity.”

About the performance of Havas, Bolloré said: “Despite the Russia-Ukraine war, inflation, and supply-chain troubles, Havas’ revenue has grown more than 6-7 percent. There has been a change during COVID and brands and businesses have realised that investment in advertising will build more equity and business in the near future."

Watch out for the full conversation on CNBC-TV18.

(Complied by Indrani Bose)

First Published on Jun 30, 2023 10:36 AM

More from Storyboard18

Brand Makers

Sanjay Khanna takes over as Chairman and MD of BPCL

Sanjay Khanna takes over as Chairman and MD of BPCL

Brand Makers

Tata Motors EV sales witness 16% drop in April YoY, PVs sales down by 5%

Tata Motors EV sales witness 16% drop in April YoY, PVs sales down by 5%

Brand Makers

InspiRAYtion 24: How to enter at an award show

InspiRAYtion 24: How to enter at an award show

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

Brand Makers

Sujatha V Kumar quits Visa as head of marketing for India and South Asia

Sujatha V Kumar quits Visa as head of marketing for India and South Asia

Brand Makers

Varun Beverages' Q1 profit soars 35% to Rs 726 crore

Varun Beverages' Q1 profit soars 35% to Rs 726 crore

Brand Makers

Arundhati Bhattacharya awarded Padma Shri for contributions to banking and technology

Arundhati Bhattacharya awarded Padma Shri for contributions to banking and technology

Brand Makers

Havas Media India wins the large integrated media mandate of Magicbricks

Havas Media India wins the large integrated media mandate of Magicbricks