Tilaknagar Industries to acquire Pernod Ricard's Imperial Blue whiskey
Goldman Sachs, which is managing the sale process, has two other contenders in the fray: Inbrew Beverages, led by Ravi Deo, and Suntory Global.
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Tilaknagar Industries, the maker of Mansion House Brandy—India’s largest-selling brandy—is reportedly the frontrunner to acquire Pernod Ricard's Imperial Blue whiskey, according to an ET report.
The board of Tilaknagar Industries is scheduled to meet today to consider a fund-raising proposal. According to the company’s disclosure last week, the proposed capital raise may be executed through equity shares, debentures, warrants, or bonds.
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Goldman Sachs, which is managing the sale process, has two other contenders in the fray: Inbrew Beverages, led by Ravi Deo, and Suntory Global.
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In 2024, it was reported that Pernod Ricard planned to sell off Imperial Blue whiskey, as this decision aligned with the brand's long-term strategy to enhance its presence in the premium sector, a move similar to that of its main competitor, Diageo.
Pernod Ricard could potentially garner up to Rs. 5,000 crore from this divestiture, marking a significant reallocation of resources towards more premium, high-margin brands.
Read More: Pernod Ricard to sell Imperial Blue in shift towards premium brands
