TRAI intensifies crackdown on spam calls and fraudulent messaging

In a decisive move to combat spam calls and the misuse of messaging systems, the Telecom Regulatory Authority of India (TRAI) has implemented stringent measures aimed at protecting consumer interests. The new regulations, effective from October 1, 2024, focus on enhancing the security of the messaging ecosystem and ensuring accountability among telemarketers.

Stringent measures against spam calls, mandatory URL, APK and OTT link whitelisting, migration for telemarketing calls to the distributed ledger technology (Blockchain) platform, and enhanced message traceability are some of the key actions to be taken as preventive measures.

As part of these efforts, TRAI mandated the whitelisting of URLs, APKs, and OTT links in messages, allowing only safe and approved links to reach consumers. Additionally, telemarketing calls utilizing the 140xx numbering series have transitioned to a distributed ledger technology (Blockchain) platform for stricter monitoring.

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Since the enforcement of TRAI’s directions, over 800 entities and individuals have been blacklisted, with more than 18 lakh telecom resources disconnected. Entities found violating promotional call regulations face severe penalties, including disconnection and a two-year ban on new resource allocation.

To further enhance traceability, access providers are now required to monitor the entire message transmission chain, tracking each entity involved in sending messages. TRAI has also issued a directive for Principal Entities (PEs) and Telemarketers (TMs) to declare their messaging chains by November 30, 2024, with non-compliance resulting in message rejection starting December 1.

These comprehensive measures signify TRAI’s commitment to creating a secure and trustworthy messaging environment for consumers across India.