Govt's new rules for surrogate ads | India's customer experience crisis | Hummel enters Indian esports scene

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18Jul 31, 2024 5:53 PM
Govt's new rules for surrogate ads | India's customer experience crisis | Hummel enters Indian esports scene
The draft by the Department of Consumer Affairs on surrogate advertising has already been under discussion at the committee level. (Image source: Unsplash)

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Click here to know more

Govt's new rules for surrogate ads to provide clarity on definitions; includes guard-rails for 'brand extensions'

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.

India's customer experience crisis: $55 billion lost due to poor service

A ServiceNow survey revealed that at least 90% of individuals in India have had to spend time trying to resolve an issue or complaint with organizations in the Telecommunications (92%), Retail & E-commerce (90%), and Financial Services industries (90%).

Diageo India looking at growing non-alcoholic and/or Zero Alcohol and liqueur categories

Hina Nagarajan, CEO, Diageo India, said recent investments in craft beverage firms is "in anticipation of creating a new growth engine based on future-back assessment of where the consumer is headed."

Entertainment industry witnesses spike in jobs as OTTs' 'Originals' boom

The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).

Exclusive: Hummel enters Indian esports scene, signs deal with Revenant

Previously, PUMA had partnered with Revenant Esports as their kit sponsor in 2022 but has not renewed the contract this year.

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published on Jul 31, 2024 5:53 PM

More from Storyboard18

Special Coverage

Route Mobile profit declines by 32% in Q1 FY26; Re-designates Rajdipkumar Gupta as CEO

Route Mobile profit declines by 32% in Q1 FY26; Re-designates Rajdipkumar Gupta as CEO

Special Coverage

Godrej Properties acquires 48 acres land parcel in Bengaluru

Godrej Properties acquires 48 acres land parcel in Bengaluru

Special Coverage

Thane emerges as affordable Mumbai alternative, housing prices up 46% price in 3 years

Thane emerges as affordable Mumbai alternative, housing prices up 46% price in 3 years

Special Coverage

Air India restores key routes after tragic crash, resumes partial services from Aug 1

Air India restores key routes after tragic crash, resumes partial services from Aug 1

Special Coverage

Residential prices witness up to 27% spike in Q2 2025 YoY, NCR leads

Residential prices witness up to 27% spike in Q2 2025 YoY, NCR leads

Special Coverage

India's residential market sales witness upward trend in Q2 2025, led by luxury housing segment

India's residential market sales witness upward trend in Q2 2025, led by luxury housing segment

Special Coverage

“Historic moment for India”: PM Modi welcomes Astronaut Shubhanshu Shukla back to Earth

“Historic moment for India”: PM Modi welcomes Astronaut Shubhanshu Shukla back to Earth

Special Coverage

EV ads soar | Hero MotoCorp AdEx surge | 'Fake Shaadi' trend explained

EV ads soar | Hero MotoCorp AdEx surge | 'Fake Shaadi' trend explained