MIB asks for extension on SDC affidavit | Manu Bhaker endorsement fee surge | HUL’s Rohit Jawa on rural market
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MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court
The MIB requested the Supreme Court to allow two weeks of additional time frame to submit affidavit pertaining to Self Declaration Certificate (SDC) in the court. The SC had scheduled the hearing on July 30.
Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shot hit marketers' target?
At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there's a lack of brand recall.
Despite Google's retention of third-party cookies, shift toward first-party data continues
The industry trend is shifting towards leveraging first-party data, encouraging advertisers to build direct consumer relationships, and enhance data collection from owned channels. Adland calls Google's decision a temporary relief and continues to push for privacy-friendly technologies.
Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her
Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker's personality rights as they latched on moment marketing free of cost.
HUL CEO Rohit Jawa: Rural growth lagged behind urban over the last year
Hindustan Unilever's Chief Executive Officer and Managing Director, Rohit Jawa said, "In the last few months, we are seeing some green shoots in rural demand recovery. However, our 2-year CAGR rural growth still lags that of urban. We continue to closely monitor rural progress".
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