LinkedIn violates targeted advertising; fined 310 million euro

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

By  Storyboard18Oct 25, 2024 3:20 PM
LinkedIn violates targeted advertising; fined 310 million euro
LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations.

The Irish Data Protection Commissioner (DPC), the lead privacy regulator for the European Union, has imposed a fine of 310 million euros ($335 million) on LinkedIn, Microsoft's professional networking platform, due to violations related to targeted advertising practices, Reuters reported.

LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations. It stated, "While we believe we have been in compliance with the General Data Protection Regulation (GDPR), we are working to ensure our ad practices meet this decision by the IDPC's deadline."

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

The DPC oversees compliance for many top U.S. tech firms operating in the EU. "The processing of personal data without an appropriate legal basis is a clear and serious violation of a data subjects' fundamental right to data protection," DPC Deputy Commissioner Graham Doyle said in a statement. This significant penalty underscores the EU's commitment to enforcing data protection regulations and holds companies accountable for their handling of personal information, particularly in the digital advertising space. As regulatory scrutiny intensifies, LinkedIn and other tech giants may face additional challenges in navigating compliance within the evolving landscape of data privacy.

First Published on Oct 25, 2024 3:20 PM

More from Storyboard18

Brand Makers

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO

Advertising

APAC dominates 49% of global OOH spend at $22.8bn: Report

APAC dominates 49% of global OOH spend at $22.8bn: Report

Brand Marketing

Why only 5%? Gaming sector demands more ad investment for its scale

Why only 5%? Gaming sector demands more ad investment for its scale

How it Works

$50 mn investment expected as Ministry of I&B eases TRP ratings restrictions

$50 mn investment expected as Ministry of I&B eases TRP ratings restrictions

Brand Marketing

8 iconic brands you thought were Indian, but are not!

8 iconic brands you thought were Indian, but are not!

Advertising

Amid AI upheaval, advertising leaders seek balance between talent and technology

Amid AI upheaval, advertising leaders seek balance between talent and technology

How it Works

No Small Feat: Building a ratings agency in India cost upwards of Rs 1,000 crore

No Small Feat: Building a ratings agency in India cost upwards of Rs 1,000 crore

How it Works

Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends