Carat wins television media mandate for Waaree Energies Limited

As per the mandate, Carat will oversee the brand's television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

By  Storyboard18May 14, 2024 11:30 AM
Carat wins television media mandate for Waaree Energies Limited
Carat aims to enhance the brand's visibility across diverse media channels through its data-driven capabilities.

Carat, the media agency from dentsu India, has been awarded the television media mandate for Waaree Energies Limited, with the aim to amplify its brand presence.

As per the mandate, Carat will oversee the brand's television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital. Furthermore, OOH (Out-of-home) will be executed by Posterscope, the OOH specialist agency from dentsu India. Carat aims to enhance the brand's visibility across diverse media channels through its data-driven capabilities.

According to Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited, “Selection of Carat as our media partner is a choice intended to amplify our brand's impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India's ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

Anita Kotwani, CEO, Media, South Asia, dentsu, said, “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”

Sanchayeeta Verma, CEO, Carat India, expressed enthusiasm, stating, “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited's vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”

The collaboration between Waaree Energies Limited and Carat India underscores Waaree Energies Limited's commitment to advancing sustainability and contributing towards a cleaner future.

First Published on May 14, 2024 11:30 AM

More from Storyboard18

Agency News

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI

Agency News

Cheil X hires Anurag Tandon as Chief Growth Officer

Cheil X hires Anurag Tandon as Chief Growth Officer

Interviews

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Agency News

What WPP hopes to achieve with global communications agency - Burson

What WPP hopes to achieve with global communications agency - Burson

Agency News

PIB cracks down on 12 YouTube channels for spreading fake news

PIB cracks down on 12 YouTube channels for spreading fake news

Advertising

Volkswagen's marathon global media review ends; Omnicom holds on to business

Volkswagen's marathon global media review ends; Omnicom holds on to business

Agency News

'Illegal' IPL streaming case: ED conducts searches at Fairplay app offices, seizes assets worth Rs 8 cr

'Illegal' IPL streaming case: ED conducts searches at Fairplay app offices, seizes assets worth Rs 8 cr

Brand Marketing

Tonic Worldwide bags digital mandate for Badshah Masala

Tonic Worldwide bags digital mandate for Badshah Masala