IdeateLab reboots to become “The Outcome People”

To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a new logo.

By  Storyboard18Jun 24, 2024 3:31 PM
IdeateLab reboots to become “The Outcome People”
IdeateLab starts at the Business Objective level, not just Marketing or Communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (Creative & Consult, Engage & Execute, Optimise & Operate) framework.

IdeateLab - an independent digital-first marcom solutions provider – has repositioned itself as "The Outcome People."

“In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, says Bhaskar Das, Chairman of IdeateLab.

To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo, stated the company.

The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:

· Differentiated Approach: IdeateLab starts at the Business Objective level, not just Marketing or Communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (Creative & Consult, Engage & Execute, Optimise & Operate) framework.

· Tailored Solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.

· Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.

“Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board.”, said Vrutika Dawda, director, IdeateLab.

“We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said Raman R.S. Minhas, chief creative officer, IdeateLab.

First Published on Jun 24, 2024 3:30 PM

More from Storyboard18

Advertising

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Advertising

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Brand Makers

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Advertising

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Brand Makers

BBDO India's CEO Suraja Kishore quits

BBDO India's CEO Suraja Kishore quits

Brand Marketing

FCB Group India rebrands to FCB India, unveils a unified agency identity

FCB Group India rebrands to FCB India, unveils a unified agency identity

Brand Marketing

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Agency News

​Publicis Groupe delivers strong Q1 2025 with 9.4% revenue surge, fueled by new business wins, tech investments

​Publicis Groupe delivers strong Q1 2025 with 9.4% revenue surge, fueled by new business wins, tech investments