Britannia reports modest profit growth amid challenging market conditions

"The performance underscores our resilience in a challenging operating environment marked by rising commodity prices, changing channel dynamics, and subdued demand across FMCG categories,” Varun Berry said in a statement.

By  Storyboard18May 9, 2025 8:13 AM
Britannia reports modest profit growth amid challenging market conditions
Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

Britannia Industries reported consolidated sales of ₹4,376 crore for the quarter ended March 31, 2025, reflecting a 9 percent increase over the same period last year. Net profit for the quarter rose 4 percent year-over-year to ₹559 crore.

For the full fiscal year, the company posted consolidated sales of ₹17,535 crore, marking a 6 percent rise, while annual net profit edged up 2 percent to ₹2,178 crore.

Varun Berry, Vice Chairman and Managing Director of Britannia, attributed the quarterly performance to the company’s strategic pricing decisions and operational efficiencies, even as the broader consumer goods sector grappled with inflationary pressures and muted demand.

“With a high single-digit value growth of 9 percent during the last quarter of the year amidst a tight consumption scenario, the performance underscores our resilience in a challenging operating environment marked by rising commodity prices, changing channel dynamics, and subdued demand across FMCG categories,” Berry said in a statement.

Britannia said it achieved cost savings amounting to approximately 3 percent of revenue through various efficiency initiatives. The company also expanded its direct distribution network, now reaching 2.9 million retail outlets across India, with a particular emphasis on rural market penetration.

New product launches—including a premium line of Pure Magic Choco Frames and an expanded Winkin’ Cow portfolio, were credited with bolstering adjacent business segments. The company also continued promotional investments in its legacy brands, such as Marie Gold and Good Day.

Looking ahead, Berry said Britannia would maintain a cautious stance on commodity price movements while pursuing “healthy, profitable growth” and reinforcing its leadership position in the market.

He said the company’s commitment to its environmental, social and governance (ESG) priorities, stating that Britannia would “continue to focus on our initiatives to build a sustainable and profitable business.”

First Published on May 9, 2025 8:13 AM

More from Storyboard18

Brand Makers

Meta appoints Sandhya Devanathan to lead business across India and Southeast Asia

Meta appoints Sandhya Devanathan to lead business across India and Southeast Asia

Brand Makers

Domino's India reports 31.5% rise in profit to Rs 50 crore in Q4 FY25

Domino's India reports 31.5% rise in profit to Rs 50 crore in Q4 FY25

Brand Makers

Platinum Guild International strengthens leadership; names Vaishali Banerjee & Pallavi Sharma in new roles

Platinum Guild International strengthens leadership; names Vaishali Banerjee & Pallavi Sharma in new roles

Brand Makers

Meta names Benjamin Joe as Regional VP, APAC; succeeds Dan Neary

Meta names Benjamin Joe as Regional VP, APAC; succeeds Dan Neary

Brand Makers

Nation first: Indian travel agencies may face 7-8% loss amid boycott of Turkey and Azerbaijan

Nation first: Indian travel agencies may face 7-8% loss amid boycott of Turkey and Azerbaijan

Brand Makers

Ranveer Allahbadia on Piers Morgan's show: Internet praises influencer, sparks redemption chatter online

Ranveer Allahbadia on Piers Morgan's show: Internet praises influencer, sparks redemption chatter online

Brand Makers

Skyscanner names Bryan Batista as new CEO

Skyscanner names Bryan Batista as new CEO

Brand Makers

Harsh Goenka urges Indians to skip Turkey and Azerbaijan amid Indo-Pak tensions

Harsh Goenka urges Indians to skip Turkey and Azerbaijan amid Indo-Pak tensions