Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a 'prolonged battle'

Google CEO Sundar Pichai has publicly addressed the company's ongoing antitrust case for the first time, confirming a lengthy legal fight ahead, while defending Google's dominance in the search engine market.

By  Storyboard18Oct 14, 2024 9:20 AM
Google to appeal Antitrust ruling: CEO Sundar Pichai calls case a 'prolonged battle'
The antitrust ruling has been a significant blow to the tech giant, raising questions about the future of its search engine operations.

In his first public comments since the U.S. Department of Justice (DOJ) filed its proposed remedies in the landmark antitrust case, Google CEO Sundar Pichai has made it clear that the company plans to appeal the recent ruling that labelled it as "monopolist."

During an interview with Bloomberg's David Rubenstein, Pichai said that Google's size makes regulatory scrutiny "inevitable" but maintained that the company's success stems from innovation, not anti-competitive practices.

"With our scale and size, I think scrutiny is inevitable," Pichai stated, emphasizing that Google's search engine remains the best in the market, even in the eyes of competitors.

He acknowledged the serious nature of the ruling but expressed his disagreement with the judge's decision.

The antitrust ruling has been a significant blow to the tech giant, raising questions about the future of its search engine operations. However, Pichai reaffirmed that Google would continue its regular operations as it prepares for a prolonged legal battle.

As the case moves into the remedies phase, where the DOJ and Google will debate potential corrective measures, the ruling has attracted significant attention across the tech industry. Many see this case as having broad implications for other major tech firms, possibly setting a precedent for how antitrust laws will be enforced in the digital era.

The remedies proposed by the DOJ aim to curb Google’s dominance and potentially reshape the competitive landscape of online search engines.

Google, however, is expected to submit its own proposals, which Pichai hinted would reflect the company’s position on preserving its market leadership without engaging in unfair practices.

First Published on Oct 14, 2024 9:20 AM

More from Storyboard18

Brand Makers

Former HUL Chairman Susim Mukul Datta passes away

Former HUL Chairman Susim Mukul Datta passes away

Brand Makers

Nilesh Mazumdar steps down as CEO of Sheela Foam

Nilesh Mazumdar steps down as CEO of Sheela Foam

Brand Makers

Govt planning to introduce another promotional scheme for toy sector: Piyush Goyal

Govt planning to introduce another promotional scheme for toy sector: Piyush Goyal

Brand Makers

Balance, Boundaries and Burnout: JSW MG Motor’s Udit Malhotra on building a sustainable career

Balance, Boundaries and Burnout: JSW MG Motor’s Udit Malhotra on building a sustainable career

Brand Makers

WPP's Communications & Corporate Affairs' Director Chris Wade steps down

WPP's Communications & Corporate Affairs' Director Chris Wade steps down

Brand Makers

IndiGo appoints NITI Aayog's former CEO Amitabh Kant as Non-Executive Director

IndiGo appoints NITI Aayog's former CEO Amitabh Kant as Non-Executive Director

Brand Makers

From Virality To Viability: Creators decode the future of content and commerce

From Virality To Viability: Creators decode the future of content and commerce

Brand Makers

Marico clocks double-digit revenue growth in Q1FY26, maintains brand-building investments

Marico clocks double-digit revenue growth in Q1FY26, maintains brand-building investments