MiQ elevates Varun Mohan to Chief Commercial Officer

In his expanded role, Varun Mohan will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team.

By  Storyboard18Apr 23, 2025 5:09 PM
MiQ elevates Varun Mohan to Chief Commercial Officer
Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors, stated the company in a statement.

MiQ, a global programmatic media partner announced the elevation of Varun Mohan to Chief Commercial Officer (CCO) in India.

This elevation positions Mohan at the helm of all commercial operations for MiQ across the region. He has almost 20 years of experience in digital media, including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier.

Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors, stated the company in a statement.

In his expanded role, Mohan will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team.

"MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Lee Puri, co-founder of MiQ.

He further stated, “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in MiQ’s future. Varun's unmatched leadership abilities, combined with his understanding of MiQ’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what's possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ’s position as the clear leader in the Indian market."

"India's digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating," said Mohan. "Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I'm excited to lead our extraordinary team as we pioneer new innovations tailored for India's diverse audiences and help our clients capitalize on emerging opportunities."

Under his leadership, MiQ India will prioritize strategic investments that enhance the company's cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities, further added the company in a statement.

First Published on Apr 23, 2025 5:09 PM

More from Storyboard18

Brand Makers

Domino's India reports 31.5% rise in profit to Rs 50 crore in Q4 FY25

Domino's India reports 31.5% rise in profit to Rs 50 crore in Q4 FY25

Brand Makers

Platinum Guild International strengthens leadership; names Vaishali Banerjee & Pallavi Sharma in new roles

Platinum Guild International strengthens leadership; names Vaishali Banerjee & Pallavi Sharma in new roles

Brand Makers

Meta names Benjamin Joe as Regional VP, APAC; succeeds Dan Neary

Meta names Benjamin Joe as Regional VP, APAC; succeeds Dan Neary

Brand Makers

Glance appoints Aashish Benjamin Oommen as Global Head of Brand & Consumer Marketing

Glance appoints Aashish Benjamin Oommen as Global Head of Brand & Consumer Marketing

Brand Makers

Ranveer Allahbadia on Piers Morgan's show: Internet praises influencer, sparks redemption chatter online

Ranveer Allahbadia on Piers Morgan's show: Internet praises influencer, sparks redemption chatter online

Brand Makers

Skyscanner names Bryan Batista as new CEO

Skyscanner names Bryan Batista as new CEO

Brand Makers

Aaj Tak appoints Gaurav Verma as Chief Operating Officer

Aaj Tak appoints Gaurav Verma as Chief Operating Officer

Brand Makers

Bill Gates praises Mark Zuckerberg’s philanthropic goals: ‘off to a very good start’

Bill Gates praises Mark Zuckerberg’s philanthropic goals: ‘off to a very good start’