Drew Hicks: Meet the American YouTuber who is Bihari at heart

American YouTuber Andrew Hicks rose to fame as a viral sensation for his fluent Hindi and Bhojpuri, garnering widespread attention. Recently, he was honoured with the title of Best International Content Creator at the 2024 National Creators Award ceremony in New Delhi.

By  Storyboard18Mar 18, 2024 9:32 AM
Drew Hicks: Meet the American YouTuber who is Bihari at heart
In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award. (Image sourced via Instagram)

On March 8th, Prime Minister Narendra Modi presented the 'Best International Creator' award to American content creator Andrew Hicks at Bharat Mandapam in New Delhi. Renowned for his expertise in Hindi and Bhojpuri languages, Hicks has established a unique presence among Indian social media users. Through his captivating documentation of travel and culinary adventures in India and the United States, Hicks has garnered significant acclaim, notably for his fluent Hindi delivery, albeit with a distinct accent. His original content has amassed a substantial following, boasting over 9.4 lakh followers on Instagram and more than 4.4 lakh subscribers on YouTube

During the ceremony, Prime Minister Modi personally presented the award to Drew Hicks, acknowledging his substantial impact as an international content creator. The audience erupted in laughter as PM Modi jokingly asked Hicks to speak in his distinctive Bhojpuri style. Despite feeling nervous, Hicks expressed his aspiration to bring pride to India through his endeavours.

Who is Andrew Hicks

Andrew Hicks, a US citizen with a remarkable command of Hindi and Bhojpuri, has captivated social media audiences with his viral Instagram and YouTube videos. Renowned for his unique accent and engaging content, Hicks has garnered millions of views on his videos.

In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award.

Having resided in India for twelve years, Andrew Hicks credits his language proficiency to his upbringing in Varanasi and Bihar. His father's business ventures initially brought him to Varanasi at the age of five, where he later relocated to Bihar, where his father operated a business specialising in Madhubani paintings. It was in Bihar that Hicks picked up the Bhojpuri and Hindi languages. During his time in India, Hicks immersed himself in the local culture, learning Hindi and Bhojpuri from rickshaw pullers, hawkers, and friends. His adeptness at bargaining, a quintessential Indian skill, further enriched his cultural experience.

Andrew Hicks showcases his deep connection to India by frequently collaborating with vloggers fluent in Indian languages, such as Yachen Lee, a Korean vlogger proficient in Bhojpuri. As a YouTuber, Hicks shares his experiences through travel vlogs in both India and the US.

In an interview, he proudly declared, "Mera passport American hain par main dil se Bihari hoon" (My passport is American, but I'm a Bihari by heart), underscoring his strong affinity for Bihar despite his American citizenship. Hicks' passion for Indian cuisine, particularly samosas, is evident in his content, where he laments the high prices and inferior quality of the snack in the US compared to his authentic experiences in India. With his linguistic skills, cultural immersion, and engaging content, Hicks continues to make an impact in the digital landscape, bridging cultures and captivating audiences worldwide.

First Published on Mar 18, 2024 9:32 AM

More from Storyboard18

Brand Marketing

Union Minister Ashwini Vaishnaw announces Indian Institute of Creative Technology for AVGC-XR sector

Union Minister Ashwini Vaishnaw announces Indian Institute of Creative Technology for AVGC-XR sector

How it Works

Context collapse: When programmatic automation turns brand messaging tone-deaf

Context collapse: When programmatic automation turns brand messaging tone-deaf

How it Works

India’s creator economy influences $400 bn in consumer spend; set to drive $1 tn by 2030: BCG

India’s creator economy influences $400 bn in consumer spend; set to drive $1 tn by 2030: BCG

How it Works

WAVES Bazaar 2025 secures Rs 250 crore in deals, unveils major global alliances: MIB Secretary Sanjay Jaju

WAVES Bazaar 2025 secures Rs 250 crore in deals, unveils major global alliances: MIB Secretary Sanjay Jaju

Brand Marketing

TikTok fined 530 million euros by EU privacy watchdogs over China data transfer case

TikTok fined 530 million euros by EU privacy watchdogs over China data transfer case

How it Works

Marico’s ad spends in India surge 35% in Q4, fueling growth amid inflation headwinds

Marico’s ad spends in India surge 35% in Q4, fueling growth amid inflation headwinds

How it Works

NSE launches Nifty Waves index to track India's media, entertainment, and gaming stocks

NSE launches Nifty Waves index to track India's media, entertainment, and gaming stocks

How it Works

Global Media Dialogue 2025: Member nations endorse WAVES Declaration, pledge to amplify traditions, heritage, and creativity in the age of AI

Global Media Dialogue 2025: Member nations endorse WAVES Declaration, pledge to amplify traditions, heritage, and creativity in the age of AI